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We are looking for a strategic and results-oriented Product Marketing Manager to own and scale our commercial partner marketing initiatives. This is a critical role that sits at the intersection of Product Marketing, Business Development, and Sales. You will be responsible for supporting how we go-to-market with and through our partners, equipping them to be successful, and driving joint marketing programs that generate pipeline and revenue.
Job Responsibility:
Partner GTM Strategy: Develop and own the go-to-market strategy for our solutions within the partner ecosystem. Define launch plans for new integrations and joint offerings with key partners
Partner-Centric Messaging: Craft compelling, partner-specific messaging and positioning. You will be responsible for articulating the value of our joint solutions to partners (why they should partner with us) and to end-customers (the “better together” story)
Partner Enablement: Build and scale a world-class partner enablement program. This includes creating and delivering training, sales playbooks, pitch decks, solution briefs, and competitive battle cards specifically for partner audiences
Joint Marketing Campaigns: Partner with our internal patient marketing teams to deploy best-in-class marketing campaign strategies to drive enrollment
Relationship Building: Serve as a key marketing contact for our top-tier partners, building strong relationships and developing annual joint marketing plans
Performance Measurement: Define, track, and report on key performance indicators (KPIs) for partner marketing activities, demonstrating their impact on pipeline and revenue
Requirements:
Bachelor's degree in Marketing, Business, or a related discipline
3-5+ years of experience in B2B marketing, with a significant portion of that time in product marketing, channel marketing, or partner marketing within the tech, digital health, SaaS, or tech industry
Proven experience in partner marketing is required. You have a demonstrated track record of building and executing marketing programs with and through technology or channel partners
Exceptional ability to develop and communicate compelling narratives for diverse audiences (from technical partner sellers to business-focused executives)
Experience managing complex projects with multiple internal and external stakeholders from inception to completion
Nice to have:
Healthcare experience, specifically marketing to Commercial health plans
RFP management and content creation
Strong experience in creating sales and partner enablement content and delivering training
A self-starter with the ability to operate independently and drive projects forward in a fast-paced environment
Experience with marketing and sales tools such as [e.g., Salesforce, HubSpot, Asana]
What we offer:
Competitive healthcare benefits
Generous equity compensation
Unlimited vacation
Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
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