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The Product Marketing Manager is responsible for planning, managing, and executing product marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, product, solutions consulting, and client success teams to drive revenue and achieve our goals.
Job Responsibility:
Messaging and content development
Manage the marketing support for the release of product features and enhancements
Ensure marketing alignment with sales, product, solution consulting, and customer success
Develop compelling messaging that articulates the value of our software
Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars
Work with subject matter experts to produce thought leadership content about subjects like AI and innovation
Develop narratives and content for key industry events, speaking engagements, and webinars
Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities
Client education and reference marketing
Provide content and tools that help client success and marketing teams improve engagement with existing clients
Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials
Develop testimonials and case studies, highlighting real-world success stories of clients
Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback
Sales enablement
Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts
Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements
Develop competitive positioning based on market research, client insights, and industry trends
Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives
Requirements:
5+ years of product marketing experience in legal tech, SaaS, AI, or related industries
Understanding of legal workflows, litigation support, eDiscovery, or case management solutions
Strong experience in content creation, with the ability to distil complex topics into engaging narratives
Familiarity with AI, machine learning, and generative AI applications in the legal space
Proven ability to launch products, manage projects, and create compelling messaging
Excellent collaboration skills—comfortable working cross-functionally with executives. product, sales, solution consulting, client success, and other teams
Strong analytical mindset, with the ability to track, measure, and iterate marketing strategies based on data
Nice to have:
Experience working in eDiscovery, case management, litigation, or law firms
Familiarity with Opus 2, case management, eDiscovery, or similar legal tech platforms
Background in law, legal marketing, or product management is a plus
Proficiency in marketing automation, project management, and content management tools (HubSpot, Teamwork, WordPress, and so on)
What we offer:
401k contribution
21 days annual holidays, flexible working, and length of service holiday entitlement
Loyalty Share Scheme
Healthcare, Dental and Vision Insurance
Life, short-term and long-term disability Insurance