Product Marketing Manager

• Develop and execute comprehensive marketing strategies to drive product adoption and market share
• Define product positioning, messaging, and value proposition based on customer needs and competitive landscape
• Create marketing collateral, sales tools, and training materials to support product commercialization
• Conduct market research to identify customer needs, market trends, and growth opportunities
• Analyze competitive products, pricing strategies, and regulatory environments to inform decision-making
• Develop insights from customer feedback and sales data to refine marketing strategies
• Lead product launches, ensuring alignment across marketing, sales, and product teams
• Collaborate with sales teams to develop lead-generation strategies and promotional campaigns
• Provide training and support to sales teams on product value propositions and key differentiators
• Work closely with R&D, regulatory, and clinical teams to ensure product marketing aligns with compliance and industry standards
• Partner with digital marketing teams to develop online campaigns, social media strategies, and content marketing initiatives
• Manage relationships with external agencies, vendors, and key opinion leaders (KOLs) to enhance brand presence

• 3-7 years in product marketing, preferably in a B2B environment
• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus)
• Strong Communication: Excellent written and verbal communication skills
• Technical Acumen: Ability to understand complex products and translate features into benefits
• Analytical Mindset: Experience with market research, competitive analysis, and performance metrics
• Project Management: Ability to manage multiple projects in a fast-paced environment

Competitive salary, benefits, and professional development opportunities