Product Marketing Manager

• Strategic planning, oversight, and management of key regulatory initiatives' impact on participant communications, education, and experiences
• Develop overall approach, process, and project plan to manage the impacts across multiple provision workstreams
• Serve as marketing liaison at core and sub-team meetings, providing frequent initiative updates across marketing and leadership teams
• Understand participant experiences and communications to inform on impacts and opportunities with regulatory changes
• Work closely with business partners, legal, compliance, digital, B2C and B2B marketing, service communications, and production partners to implement communication plans
• Lead discovery, messaging strategies, and rollout for new retirement plan features
• Oversee programming communications within technology platforms as needed
• Explore opportunities for efficiencies and scale
• Primary Marketing SME for SECURE Act and other regulatory issues

• Minimum 6+ years of integrated B2C marketing communications experience
• Experience in financial services or other highly regulated industry, specifically in retirement plan services and/or workplace benefits
• Ability to shift from leading strategy to managing and communicating details of execution
• Innovative, big-picture problem solver who defines a compelling vision of the future, and develops breakthrough ideas
• Relentless curiosity never satisfied with the status quo, seeking, and implementing recommendations for continuous improvement
• Proficient in MS PowerPoint and Excel
• Bachelor's degree in marketing, communications, or related field
• Excellent writing and editing skills
• Excellent project management skills
• Attention to detail

• Familiarity with Salesforce Marketing Cloud a plus
• Retirement plan industry experience preferred
• Quick learner & Open to feedback

Medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility)