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Product Marketing Manager

Addepar

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Location:
United States

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Category:
-

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Contract Type:
Employment contract

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Salary:

106000.00 - 166000.00 USD / Year

Job Description:

We are seeking a Product Marketing Manager to join our expanding Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for supporting our solutions through the full product lifecycle from idea generation through launch as well as ongoing client acquisition and retention. You’ll partner cross-functionally with our R&D, sales, and other go-to-market teams to drive positioning and messaging, refine our target audience and enhance segmentation, map the buyer and customer journey, expand to new markets, and more.

Job Responsibility:

  • Champion the customer from product development, to launch, through adoption and retention
  • Become the expert in client segments by developing a deep understanding of the market, buyer personas, customer journey, and sales cycle
  • Build deep working relationships with sales and relationship management teams
  • Define product positioning and craft compelling product messaging
  • Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources
  • Manage the product and feature launch process in collaboration with Product, Marketing and GTM teams
  • Produce regular thought leadership and product educational content
  • Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning

Requirements:

  • 4-8 years of product marketing experience
  • Experience with B2B SaaS, financial services or fintech preferred
  • Full stack product marketer with experience accelerating market adoption applying both inbound and outbound product marketing competencies
  • Gifted storyteller with excellent writing and communication skills
  • Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader platform narrative
  • Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types
  • Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced environment
  • Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
  • Ability to work independently, prioritize work efficiently and anticipate roadblocks
  • Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship

Nice to have:

Experience with B2B SaaS, financial services or fintech

What we offer:
  • bonus
  • equity
  • benefits
  • reasonable accommodation for individuals with disabilities
  • equal opportunity employer
  • inclusive and welcoming environment

Additional Information:

Job Posted:
December 05, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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