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As a Product Marketing Manager at Storyblok, you will play a key role in bridging the gap between product and revenue teams. Your primary responsibility will be to ensure our Sales teams have the positioning, messaging, and tools they need to confidently sell Storyblok’s solutions. You’ll translate product features into customer-facing value propositions, lead the creation of impactful sales enablement assets, and collaborate closely with Product, Sales, and Talent Management & Development Teams to drive go-to-market success.
Job Responsibility:
Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development
Own and evolve product messaging tailored to different buyer personas and use cases
Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates
Create detailed buyer personas around the marketing function to support our GTM team
Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively
Partner with stakeholders across Product, Sales, Customer Success, and Talent Management & Development to ensure alignment in GTM strategies
Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates
Requirements:
A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement
Bachelor's degree in Marketing, Business, Communications, or a related field
Proven success creating sales enablement programs and collateral that drive results
Deep understanding of the B2B sales process, especially in enterprise or mid-market environments
Experience building messaging frameworks, positioning, and product narratives
Strong knowledge of competitive intelligence practices and GTM motions
Experience with CMS platforms, MarTech tools, or developer-focused software is a plus
Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams
Passion for technology and a deep understanding of customer and user needs in the digital experience space
Nice to have:
Experience with CMS platforms, MarTech tools, or developer-focused software
What we offer:
Monthly remote work stipend (home internet costs, electricity)
Home office equipment package right at the start (laptop, keyboard, monitor…)
Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
Personal development fund for courses, books, conferences, and material
VSOP (Virtual Stock Option Plan)
The annual international team-building trip, quarterly and monthly online get-togethers
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