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Product Marketing Manager

lumalabs.ai Logo

Luma AI

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Location:
United States , SF Bay Area

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Category:
-

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Contract Type:
Employment contract

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Salary:

150000.00 - 185000.00 USD / Year
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Job Description:

This is a rare opportunity for a go-to-market pioneer and operational architect to place Luma's frontier multimodal AI technology at the heart of the global creative ecosystem. You will be a foundational marketer, crafting the narrative that launches a global movement and defines an entirely new market category.

Job Responsibility:

  • Craft the core narrative and positioning for Luma's multimodal AI products
  • Architect and implement the foundational go-to-market playbook to launch and scale Luma's enterprise and studio partnerships globally
  • Lead the development and execution of strategic brand and agency partnerships
  • Drive product launches from conception to post-launch analysis
  • Collaborate closely with Research and Product Engineering teams
  • Define and implement scalable marketing systems and growth loops
  • Champion the voice of the creative community

Requirements:

  • Senior-level experience in Product Marketing, with a proven track record of driving tangible, high-impact go-to-market results
  • A demonstrated 'builder' with a founder's mentality and a history of creating new systems and market categories from scratch (0-to-1)
  • Extreme ownership over outcomes, with the ability to point to specific product launches, positioning strategies, or market expansions you personally owned and delivered
  • Highly strategic, yet equally hands-on, capable of executing relentlessly without an established playbook in a fast-paced, ambiguous environment
  • Exceptional communication skills, with the ability to translate complex technical concepts into clear, compelling, and inspiring marketing messages
  • A genuine passion for the creative potential of AI and Luma's mission to expand human imagination

Nice to have:

  • Experience at product-led growth (PLG) startups or high-growth generative AI companies (e.g., Runway, Pika, Replit, Perplexity)
  • Background in top-tier creative/video software ecosystems (e.g., Figma, Notion, Adobe, TikTok)
  • A portfolio of work or past campaigns that demonstrates impeccable aesthetic taste and a deep understanding of the creative/design community
  • Proven ability to build strategic alliances and partnerships that drive market adoption and define new use cases
  • Experience marketing to both consumer/creator and enterprise audiences

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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