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Product Marketing Manager

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Robert Half

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Location:
United States , Wilmington

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Category:
-

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Contract Type:
Employment contract

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Salary:

128000.00 - 150000.00 USD / Year
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Job Description:

Are you a detail-driven product marketing professional who thrives at the intersection of strategy, execution, and cross-functional collaboration? An established organization is seeking a Product Marketing Manager to lead product lifecycle initiatives from launch through end-of-life, with a strong focus on customer experience, operational excellence, and sales enablement. In this role, you will partner closely with sales, channel partners, engineering, manufacturing, and marketing to bring products to market successfully, support revenue growth, and continuously improve customer-facing processes. This is an excellent opportunity for someone with strong business acumen, technical understanding, and a hands-on approach to product marketing.

Job Responsibility:

  • Manage the full product lifecycle across a broad product portfolio, from product release through end-of-life
  • Lead the new product introduction process for sales, partnering with marketing to launch campaigns and equip sales and channel teams with the tools to win business
  • Develop and drive pricing strategy, partnering with customer-facing teams to support informed, strategic pricing decisions
  • Oversee product and marketing systems, collaborating with engineering and manufacturing to ensure alignment and accuracy
  • Manage and enhance the new product samples program to improve efficiency and customer impact
  • Create product-related content for training, engagement, and sales enablement, ensuring readiness of complete product deliverables

Requirements:

  • Bachelor's degree in Business, Marketing, Electrical Engineering, or a related field
  • 10+ years of relevant experience in technical sales, product marketing, or related areas
  • Experience working closely with sales teams and distribution channels
  • Background in content creation and sales enablement
  • Strong analytical and decision-making skills
  • Working knowledge of CRM platforms, such as Salesforce
  • Excellent communication and interpersonal skills
  • Proven ability to work effectively across teams and functions
  • Highly organized, action-oriented, and detail-focused
What we offer:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 13, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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