Product Marketing Manager Job at 360 Resourcing Solutions (Gateshead)

Product Marketing Manager

360 Resourcing Solutions

Location:
United Kingdom , Gateshead

Category:
-

Contract Type:
Not provided

Salary:

38000.00 GBP / Year

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Job Description:

Do you want to become part of one of the UK's largest motor retailers? We are looking for a strategic and commercially minded Product Marketing Manager to lead the positioning, go-to-market planning, and ongoing commercial performance of key products across our automotive retail offering. In this role, you will sit at the intersection of product and marketing, ensuring our vehicles, finance products, and services are clearly articulated, competitively positioned, and compelling to customers. You will shape how customers understand our products, drive demand and conversion, and ensure we deliver a market-leading proposition across our portfolio.

Job Responsibility:

Develop clear, compelling value propositions for vehicle categories, finance products, and services
Own messaging frameworks and ensure consistent articulation across digital, retail, CRM, and sales channels
Translate complex product information into simple customer-friendly language
Build and lead GTM plans for new finance products, services, and retailer propositions
Coordinate cross-functional teams (retail marketing, digital, creative, CRM etc) to ensure readiness
Brief and shape campaign requirements with performance marketing, brand, and content teams
Own measurable launch outcomes and reporting
Conduct ongoing market analysis to understand category trends, customer needs, and competitor approaches
Identify target segments, behaviours, barriers, and opportunities across new and used vehicles
Use insights to influence product decisions, commercial priorities, and messaging
Monitor performance across key product lines: leads, views, conversion
Diagnose issues and surface opportunities to improve product performance
Leverage data to refine proposition, positioning, and go-to-market levers
Support planning for seasonal peaks, OEM events, and commercial pushes
Develop training materials, sales guides, and customer-facing content to empower retail and customer experience teams
Ensure teams clearly understand new product launches, vehicle features, finance offers, and competitive advantages
Work with marketing to align in-store and online messaging
Shape educational content that simplifies decision-making—EV guides, finance explainers, model comparisons, and buying journeys
Partner with content teams to ensure vehicle and product pages are accurate, persuasive, and SEO-optimised

Requirements:

Experience in product marketing, category marketing or proposition development
Ideally from automotive, e-commerce, retail, or a complex, considered-purchase environment
Proven ability to build and execute cross-functional GTM plans
Strong understanding of customer behaviour and how to translate insights into actionable strategy
Excellent communication skills, with the ability to simplify complexity
Commercially driven, with experience analysing performance data and identifying improvements
Strong stakeholder management skills, including working with senior leaders

Nice to have:

Experience working with OEMs or within multi-brand retail environments
Experience in digital-first or omnichannel retail businesses
Ability to create sales enablement materials or content

What we offer:

25 days holiday rising with length of service - plus bank holidays
Access to our online rewards platform giving you cash back and discounts for multiple retailers
Preferential Service Rates
Colleague Purchase Scheme
Share Incentive Scheme
Pension
Enhanced Maternity and Paternity

Additional Information:

Job Posted:
January 10, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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