CrawlJobs Logo

Product Marketing Manager

Netherlands, Amsterdam · Job Posted May 29, 2026
Apply Position
Job Link Share

Job Description

Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn't limit itself to marketing products. The Adyen Product Marketing team's primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units. In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world. Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.

Job Responsibility

  • Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy
  • Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions
  • Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader
  • Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
  • Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants
  • Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience
  • Set hypotheses and report on the impact of your activities using data-driven findings
  • Build rich relationships with key stakeholders within the Marketing, Commercial, Product and GTM organizations

Requirements

  • Master's degree in marketing, business, or a related field
  • Proven experience (3+ years) in product marketing within the B2B enterprise technology industry
  • Knowledge of Payments, Banking or FinTech products
  • Proven interpersonal and communication skills
  • Action-oriented and proactive specialist with strong project management skills
  • Fluent spoken and written English is a requirement
  • Comfortable working across time zones and multiple cultures

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Product Marketing Manager

8 matching positions

Product Marketing Manager

We are seeking an experienced and results-driven Product Marketing Manager to le...
Location
Location
United States , Duluth
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or a related discipline
  • 4–6 years of marketing experience with a successful history of leading and executing integrated campaigns
  • Hands-on experience with product commercialization, from concept through launch
  • Proven ability to turn marketing objectives into actionable, multi-channel strategies
  • Proficient in Microsoft Office Suite with familiarity in marketing workflow and project management tools
  • Strong collaboration skills with experience partnering across teams and stakeholder groups
  • Strategic thinker with strong problem-solving skills and the ability to align initiatives with business goals
  • Highly organized, detail-oriented, and effective in fast-paced environments
  • Exceptional verbal and written communication skills with the ability to engage diverse audiences.
Job Responsibility
Job Responsibility
  • Design and execute strategic marketing plans that generate demand and elevate brand presence
  • Ensure consistent application of brand messaging, standards, and guidelines across all channels and functions
  • Lead packaging strategy, overseeing product communication hierarchy and partnering with design teams on visual execution
  • Develop differentiated product messaging that resonates with target audiences and clearly sets offerings apart from competitors
  • Drive content development for in-store activations, including video, display, and merchandising materials
  • Manage the production and distribution of launch assets, collaborating with vendors and fulfillment partners
  • Oversee marketing collateral inventory, recommending updates and new materials as needed
  • Conduct market research to assess customer behavior and uncover key buying drivers
  • Track competitor activity and industry trends to inform brand and marketing strategies.
What we offer
What we offer
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life and disability insurance
  • Eligibility to enroll in a company 401(k) plan
  • Competitive compensation
  • Free online training.
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager at HPE OpsRamp, you will play a pivotal role in d...
Location
Location
United States , Spring, Texas
Salary
Salary:
119500.00 - 275000.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BA or BS in Marketing or related field
  • MBA preferred
  • 10+ years of product marketing experience in one or more of the following domains: infrastructure monitoring, application performance monitoring (APM), cloud-native observability, or AIOps
  • strong understanding of hybrid IT environments, observability tools, and AI-driven solutions for IT operations
  • Proven track record of developing go-to-market strategies and crafting compelling product narratives
  • Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams
  • Acknowledged mastery of marketing principles, practices, tactics and tools
  • Ability to manage advertising/direct marketing/research vendors
  • In-depth understanding of the industry, offering categories and company offerings/strategy
  • Strong project and budget management skills
Job Responsibility
Job Responsibility
  • Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solutions in infrastructure monitoring, cloud-native observability, and AIOps
  • Create and maintain messaging frameworks tailored to target personas, industries, and use cases
  • Define and execute go-to-market strategies for existing and new product offerings
  • Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives
  • Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs
  • Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars
  • Conduct market research to identify trends, customer pain points, and competitive insights
  • Translate research findings into actionable recommendations for product positioning and differentiation
  • Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides
  • Partner with sales teams to ensure they are equipped to effectively communicate product value to customers
What we offer
What we offer
  • Comprehensive suite of benefits that supports physical, financial and emotional wellbeing
  • Career development and specific programs catered to helping you reach career goals
  • Inclusive work environment
  • Flexibility to manage work and personal needs
  • Opportunity to work for a company that is a force for good
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

Our client is a growing CPG brand seeking a Product Marketing Manager to plan a ...
Location
Location
United States , Dallas Fort-Worth area
Salary
Salary:
120000.00 - 130000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, Business, or related field
  • 5+ years in product marketing, product management, or CPG portfolio management
  • Background in nutrition, supplements, wellness, or consumer packaged goods preferred
  • Proven experience with reformulations, product updates, or packaging refreshes
  • Strong project management and cross-functional collaboration skills
  • Excellent communication and storytelling abilities
  • Analytical mindset with experience leveraging data for decision-making
  • Knowledge of dietary supplements, nutrition, wellness, or CPG preferred
Job Responsibility
Job Responsibility
  • Lead qualitative and quantitative research to uncover consumer needs and validate concepts
  • Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy
  • Act as the voice of the customer across all projects
  • Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D
  • Ensure all communications are compliant, clear, and compelling
  • Translate product features into consumer benefits that resonate across channels
  • Serve as project owner in the stage-gate process for reformulations and new product launches
  • Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope
  • Coordinate approvals and go/no-go decisions with leadership
  • Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims
What we offer
What we offer
  • Healthcare coverage
  • PTO
  • 401k with full match
  • annual bonus
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

We are seeking a Product Marketing Manager to join our expanding Product Marketi...
Location
Location
United States
Salary
Salary:
106000.00 - 166000.00 USD / Year
addepar.com Logo
Addepar
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-8 years of product marketing experience
  • Experience with B2B SaaS, financial services or fintech preferred
  • Full stack product marketer with experience accelerating market adoption applying both inbound and outbound product marketing competencies
  • Gifted storyteller with excellent writing and communication skills
  • Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader platform narrative
  • Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types
  • Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced environment
  • Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
  • Ability to work independently, prioritize work efficiently and anticipate roadblocks
  • Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship
Job Responsibility
Job Responsibility
  • Champion the customer from product development, to launch, through adoption and retention
  • Become the expert in client segments by developing a deep understanding of the market, buyer personas, customer journey, and sales cycle
  • Build deep working relationships with sales and relationship management teams
  • Define product positioning and craft compelling product messaging
  • Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources
  • Manage the product and feature launch process in collaboration with Product, Marketing and GTM teams
  • Produce regular thought leadership and product educational content
  • Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning
What we offer
What we offer
  • bonus
  • equity
  • benefits
  • reasonable accommodation for individuals with disabilities
  • equal opportunity employer
  • inclusive and welcoming environment
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

You own customer storytelling for Airtable with the strategic mindset of a produ...
Location
Location
United States
Salary
Salary:
177000.00 - 277600.00 USD / Year
airtable.com Logo
Airtable
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
  • Exceptional storytelling and writing for technical/business audiences
  • Daily AI tool user
  • Strong customer relationship skills and ability to extract stories through thoughtful questioning
  • Autonomous operator
  • Technical aptitude—learn platforms quickly and understand implementations
Job Responsibility
Job Responsibility
  • Identify and qualify high-impact AI use cases solving real business problems at scale
  • Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes
  • Lead demo sessions where customers walk through their builds
  • Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
  • Produce demo videos
  • Use AI tools extensively to accelerate content creation
  • Build and manage our customer story database
  • Maintain searchable library tagged by use case, industry, AI features
  • Coordinate with Sales, CS, and PMM to identify which stories support campaigns
  • Own insights and iteration using engagement usage and pipeline data
What we offer
What we offer
  • Benefits
  • Restricted stock units
  • Incentive compensation
  • Fulltime
Read More
Arrow Right

Director of Product Management, Media & Marketing

Babylist is looking for a highly experienced Director of Product Management to l...
Location
Location
United States; Canada
Salary
Salary:
224307.00 - 269127.00 USD; CAD / Year
babylist.com Logo
Babylist
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, demonstrated experience developing talent
  • Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution
  • Experience in monetization and marketing
  • Results-oriented with a people-first leadership style that builds trust and drives outcomes
  • Data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests
  • Find opportunity in ambiguity
  • able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate
  • Able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
  • Comfortable operating in a fast-paced, high-change environment
  • Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
Job Responsibility
Job Responsibility
  • Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
  • Demonstrate exceptional judgment about tradeoffs between business goals and user experience
  • Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners
  • Lead your team with intentional focus, making tough decisions that create clarity and drive results
  • Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale
  • Shape the product management function as a key people leader within the Consumer team
  • Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
  • Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs
What we offer
What we offer
  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

We’re looking for a Product Marketing Manager to influence how Big Happy’s produ...
Location
Location
United States , New York
Salary
Salary:
90000.00 - 125000.00 USD / Year
bighappy.co Logo
BIG HAPPY
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in B2B Product Marketing, ideally within the advertising or media industry
  • Proven success building messaging frameworks, GTM strategies, and sales enablement materials
  • Strong writing and storytelling skills – able to make complex topics clear and persuasive
  • Exceptional presentation and visual storytelling skills, with the ability to craft polished, on-brand decks that clearly convey ideas and value
  • Great attention to detail, making sure that the brand is represented accurately and cohesively across channels
  • Experience collaborating cross-functionally with Product, Sales, and Marketing
  • Deep understanding of how to position technology products in competitive markets
  • Experience supporting product launches and driving measurable business outcomes
Job Responsibility
Job Responsibility
  • Develop a deep understanding of Big Happy’s products, roadmap, and audiences to inform positioning and marketing strategies
  • Translate product capabilities into clear, benefit-driven stories that resonate with key audiences
  • Lead go-to-market planning for new product launches with Product, Creative, Sales, and Marketing
  • Build and maintain enablement resources (e.g., pitch decks, one-sheets, battlecards, FAQs, and case studies) that help teams communicate value with confidence
  • Partner with Sales to ensure consistent messaging across materials and client conversations
  • Create custom materials for key meetings and events, including tailored decks, visuals, and examples that bring Big Happy’s solutions to life
  • Conduct competitive and market research to uncover insights that inform positioning and identify white-space opportunities
  • Support event participation by coordinating logistics and ensuring team readiness through tailored materials and briefings, and lead post-event nurture initiatives that deepen engagement and accelerate pipeline impact
  • Collaborate with Product stakeholders to ensure market insights connect to roadmap priorities and client needs
  • Turn campaign results and success stories into proof points that strengthen product credibility
What we offer
What we offer
  • Competitive base salary and bonus eligibility
  • Healthcare, dental, and vision coverage
  • Participation in Big Happy stock program
  • 401k participation + company match
  • Paid parental leave and unlimited PTO
  • Company-provided laptop and tools
  • Professional development opportunities
  • A culture that values creativity, collaboration, and real impact
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

We’re looking for a highly analytical Senior Product Marketing Manager to drive ...
Location
Location
United States
Salary
Salary:
100000.00 - 140000.00 USD / Year
bloomreach.com Logo
Bloomreach
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of product marketing or growth marketing experience in B2B SaaS
  • Strong analytical skills and proficiency with Tableau, Salesforce, and Excel
  • Demonstrated ability to translate complex data into actionable insights and GTM recommendations
  • Experience driving revenue growth from existing customers through cross-sell and upsell
  • Excellent communication, storytelling, and enablement skills
  • Proven ability to operate independently and manage end-to-end programs
Job Responsibility
Job Responsibility
  • Define the customer growth strategy by understanding customer segments, value drivers, and expansion pathways
  • Develop messaging and positioning that articulate the value of additional products and features for current customers
  • Analyze account data and revenue patterns using tools like Salesforce & CPQ to identify expansion opportunities
  • Track and measure the performance of customer growth initiatives, providing visibility through dashboards and reporting
  • Craft clear, differentiated messaging that communicates the value of additional products, modules, or capabilities to existing customers by segment
  • Own the GTM strategy and execution for cross-sell and upsell motions
  • Build growth playbooks that tie product capabilities to tangible customer outcomes
  • Develop proof points, case studies, and ROI materials that showcase customer expansion success
  • Organize technical trainings with the product team for Solution Architects and Delivery Managers, on implementation and best practices
  • Design and deliver roadmap enablement programs for Customer Success Managers — focusing on how to present the roadmap, frame it in customer outcomes, and position upcoming capabilities
What we offer
What we offer
  • Health care including medical, dental, and vision insurance
  • 401k Plan with employer contribution
  • A great deal of freedom and trust
  • Flexible working hours
  • Work virtual-first with several Bloomreach Hubs available across three continents
  • Company events
  • 5 paid days off to volunteer
  • People Development Program
  • Communication coach
  • Leader Development Program
  • Fulltime
Read More
Arrow Right