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Adyen Logo Adyen · IT - Software Development

Product Marketing Manager

Netherlands, Amsterdam · Job Posted May 29, 2026
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Job Description

Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn't limit itself to marketing products. The Adyen Product Marketing team's primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units. In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world. Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.

Job Responsibility

  • Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy
  • Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions
  • Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader
  • Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
  • Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants
  • Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience
  • Set hypotheses and report on the impact of your activities using data-driven findings
  • Build rich relationships with key stakeholders within the Marketing, Commercial, Product and GTM organizations

Requirements

  • Master's degree in marketing, business, or a related field
  • Proven experience (3+ years) in product marketing within the B2B enterprise technology industry
  • Knowledge of Payments, Banking or FinTech products
  • Proven interpersonal and communication skills
  • Action-oriented and proactive specialist with strong project management skills
  • Fluent spoken and written English is a requirement
  • Comfortable working across time zones and multiple cultures
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