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A UK-based digital bank is looking for a Senior Product Marketing Manager to join on a 6-month contract during a critical launch period for its current account. This is an execution-first role. The focus is on driving customer sign-up, adoption and cross-sell, particularly converting existing lending customers into current account users. You’ll be embedded closely with Product, Growth and CRM teams, translating strategy into action and moving fast.
Job Responsibility:
Owning go-to-market execution for a consumer current account during a major launch window
Shaping clear, customer-led positioning and messaging across key touchpoints
Driving conversion through lifecycle messaging, incentives, and test-and-learn experimentation
Working closely with Product and Design to influence onboarding, in-app journeys and feature framing
Using data and insight to prioritise tests, learn quickly, and iterate at pace
Supporting cross-sell initiatives from lending and other products into the current account
Partnering with CRM, Growth, Content and Performance teams to deliver joined-up activity
Requirements:
Strong experience in B2C product marketing, growth marketing or lifecycle marketing
Proven track record of driving behaviour change, conversion or adoption at scale
Comfortable operating in fast-paced, slightly scrappy environments
Data-led, experimental mindset — you know what to test and why
Confident working cross-functionally with Product, Engineering, Design and Marketing
Pragmatic and execution-focused — you prioritise impact over polish
Nice to have:
Experience in fintech, banking, subscriptions, apps or regulated consumer products
Background in behavioural science, experimentation or growth optimisation