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Be part of the Product Marketing team planning future of Laser Printing machines for Coding and Marking, defining the product managing portfolio through the full product lifecycle, as well as manage the portfolio of accessories and spares. Be the market, customer and application champion closely collaborate with design teams that are exploring new technologies and creating innovative ways to deliver product marking and traceability solutions to our customers.
Job Responsibility:
Manage front-end product marketing activities, from trends and market segment analysis to Voice of Customer interviews to needs requirements definition and concept development for our Laser Printing machines (Laser) and accessories
Develop strategic marketing plan to drive Laser product strategy, including market segmentation business case analysis, functional requirements, positioning and pricing strategies and maintain the Laser roadmap demonstrating your plan
Be an applications subject matter expert for Laser and its accessories products and technologies to identify disruptive technology and business opportunities
Collaborate with R&D, Advanced Manufacturing, new Product Introduction teams, global Sales, and customers to translate market and customer needs into innovative Laser coding solution sets while articulating meaningful value propositions
Promote the Laser product line by frequent communication with the Sales force and through generation of useful tools
Perform Business Development activities in support of present and future customers and underserved markets, including by considering and prioritizing customization requests
Requirements:
Minimum of 5+ years of experience in a similar position in a B2B company
Laser or coding and marking industry experience, a plus
Bachelor's degree preferably in Marketing, Business Administration, or a Technical field. MBA is an advantage
Track record of developing and launching new products as well as supporting existing products
Ability to think strategically about product and business issues
Strong business analytical skills
Ability to work within a multidisciplinary team
Excellent communication skills at all levels within a global company
Nice to have:
Laser or coding and marking industry experience
MBA
What we offer:
A great job, highly professional environment and friendly work culture
Growth Opportunities within international organization