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Product Marketing Manager

accesso.com Logo

accesso

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

97500.00 - 135000.00 USD / Year
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Job Description:

As a Product Marketing Manager at accesso, you'll get to help build and scale an AI-forward Product Marketing function. In this role, you’ll own the development of differentiated product messaging and go-to-market strategies in close collaboration with Product, Sales, Campaign, and Digital Marketing teams to drive adoption of accesso’s guest experience technology. The role spans the full spectrum of product marketing, from strategic narrative development to hands-on execution.

Job Responsibility:

  • Define differentiated messaging, positioning, and value propositions across accesso solutions
  • Translate complex product capabilities into clear, compelling narratives for target prospects
  • Create and maintain sales enablement assets: battlecards, one-pagers, pitch decks and product guides
  • Conduct market research, win/loss interviews, and competitive analysis to inform positioning
  • Collaborate with Campaign Marketing on multi-channel programs that activate messaging at scale
  • Partner with Sales to improve lead conversion, pipeline progression, and enablement
  • Support launch readiness across teams with campaign strategy, messaging, and training
  • Represent product marketing in cross-functional go-to-market planning
  • Use data and insights to continuously refine ICPs, personas, and value propositions
  • Design and operationalize AI-powered workflows across product messaging, content creation, competitive intelligence, and enablement
  • Apply AI tools to accelerate insight generation, positioning iteration, and asset creation
  • Establish best practices for using AI responsibly, efficiently, and at scale within Product Marketing
  • Partner with Digital and Campaign teams to integrate AI-driven targeting, personalization, and performance optimization
  • Serve as a public-facing subject matter expert in webinars, product demos, and virtual events
  • Deliver internal sales trainings and collaborate on roadshows, playbooks, and pitch readiness
  • Engage directly with customers, analysts, and partners to inform and validate messaging
  • Collaborate daily with Product, Sales, Digital, and Campaign leads to bring messaging to market

Requirements:

  • 5–8 years in B2B SaaS marketing with experience in product marketing and demand generation
  • Hands-on experience using AI tools in marketing, with a clear point of view on how AI can shape the future of Product Marketing
  • Ability to distill complex products into strategic narratives and tactical messaging
  • Comfortable with public speaking, customer-facing conversations, and virtual events
  • Strong project management and stakeholder communication skills
  • Proactive, collaborative, and energized by working across priorities and functions
What we offer:
  • Competitive compensation package
  • 4-week Paid Time Off for the first 3 years, with increasing accrual afterward
  • 8 hours of paid Volunteer Time Off
  • Inclusive Family Benefits, including a $7,500 benefit for surrogacy, adoption, and fertility
  • 6-week paid Parental Leave
  • Group pet insurance options
  • Choice of four medical insurance plans, including two employer-contributed HSA options and access to Teladoc
  • Employer-paid short & long-term disability and life insurance
  • Matching 401K
  • Unlimited access to Udemy for Business
  • One Pass fitness membership
  • Calm app
  • Robust EAP program
  • Teledoc Mental Health services
  • Flexible work schedule

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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