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Product Marketing Manager

payhawk.com Logo

Payhawk

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Location:
Bulgaria , Sofia

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Not provided

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Salary:

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Job Description:

We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies.

Job Responsibility:

  • Become an expert and centralize understanding of our buying audience (customers & personas)
  • Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem
  • Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
  • Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on
  • Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
  • Partner with Product to define the product strategy and roadmap based on market and sales insights
  • Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
  • Lead the creation and maintenance of competitive enablement for Sales and Product teams
  • Oversee goals, strategy and execution for new product and feature launches
  • Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
  • Track, measure, and report against GTM pod goals and objectives

Requirements:

  • 2+ years B2B product marketing or equivalent experience
  • Experience in B2B SaaS and/or a high-growth startup environment
  • Analytical and a data-driven decision-maker
  • Customer-obsessed
  • Humble but ambitious and eager to make an impact
What we offer:
  • Flexible working hours
  • 30 days holiday paid leave
  • Payhawk company card
  • Monthly travel allowance
  • Health insurance
  • Fitness membership
  • Competitive compensation package
  • Regular team-wide events
  • Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia)

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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