Product Marketing Manager

The Product Marketing Manager plays a pivotal role in driving growth, innovation, and market impact for IBTM World, the leading global event for the Business Events Industry. This is a high-visibility role at the heart of shaping how the brand connects with and grows its international community. Working at both strategic and executional levels, the PMM develops and delivers insight-led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy. They use market intelligence, customer insight, and data to size opportunities, identify new growth spaces, and continuously expand and evolve audience reach. The role is highly collaborative and outward-facing — building influential relationships with industry partners, associations, media, and key stakeholders, while acting as the on-site marketing lead and an ambassador for the brand at global industry events. In close partnership with Sales, the Product Marketing Manager drives enablement and account-based marketing initiatives that directly support commercial success. As a champion of the customer voice, they bring deep audience insight into planning and decision-making, helping shape the future direction, positioning, and long-term success of the portfolio. Alongside this, the PMM will play an exciting role launching a new event, helping bring a new proposition to market and contributing to its go-to-market strategy, positioning, and growth journey from day one.