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Product Marketing Manager

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , San Francisco

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Salary:

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Job Description:

The Consumer Product Marketing Manager sits within our Consumer Business Unit and is responsible for supporting growth and engagement across a range of consumer-facing experiences. Grounded in strong product marketing fundamentals, this role emphasizes positioning, go-to-market strategy, and execution for consumer learning offerings—including subscription-based and AI-powered products. You’ll help shape how consumers discover these experiences, understand their value, and remain engaged via guided career development and clear skill outcomes. You’ll also play a key part in launching and expanding consumer partnerships, collaborating across the organization to bring new partner-driven experiences to market that expand reach, bolster credibility, and contribute to overall consumer growth.

Job Responsibility:

  • Develop clear positioning, messaging, and value propositions that connect learning experiences to tangible skill and career outcomes
  • Plan, execute, and coordinate go-to-market strategies for priority consumer initiatives, driving launches, adoption, and engagement for AI-driven features
  • Collaborate with cross-functional partners to define and deliver go-to-market plans, including audience targeting, messaging narrative, channel strategy, and launch milestones
  • Support the launch and scale-up of consumer partnerships that broaden reach and enhance market credibility
  • Turn consumer research, competitive insights, and product analytics into actionable marketing strategies and provide roadmapping feedback
  • Create and manage core messaging frameworks and high-impact assets to support launches and ongoing product adoption
  • Work closely with owned and paid channel teams to consistently translate product positioning into impactful multi-channel messaging and creative

Requirements:

  • 4–6 years of experience in product marketing for consumer or subscription-based products
  • Demonstrated background in go-to-market activities for consumer-facing products or platforms—covering planning, launch, and iterative improvement
  • Strong ability to distill consumer and market insights into compelling positioning and storytelling
  • Proven cross-functional teamwork skills, particularly with Product, Marketing, Lifecycle/CRM, and Analytics teams
  • Experience analyzing performance data and using insights and recommendations to shape go-to-market decisions
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan

Additional Information:

Job Posted:
February 20, 2026

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