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Vodafone Logo Vodafone · IT - Software Development

Product & Marketing Manager

Portugal, Lisboa · Job Posted June 16, 2026
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Job Description

The Product & Marketing Manager is responsible for the end-to-end lifecycle management, growth, profitability, and go-to-market execution of Vodafone Portugal's Connectivity and Digital Solutions portfolio, namely WiFi, Digital Screen and Guest TV for B2B. This role combines product management and marketing responsibilities to drive revenue growth, customer adoption, customer satisfaction, and portfolio profitability. The successful candidate will work closely with Sales, Technology, Operations, Finance, Vodafone Group and external partners to define product strategy, launch new capabilities, optimize existing services, and ensure market competitiveness

Job Responsibility

  • Define and execute the product roadmap, features, and lifecycle management
  • Own portfolio P&L revenue, margin, pricing, and business case delivery
  • Customer Value proposition & Market Positioning
  • Lead go-to-market strategy, launch readiness, and commercial enablement
  • Drive cross-functional programs (platform modernization, feature rollout)
  • Ensure customer experience excellence (service availability, NPS, SLAs)
  • Represent Vodafone Portugal in Vodafone Group product councils and partner forums
  • Accountable for aligning Sales, Marketing, Technology, Operations and Finance around product portfolio

Requirements

  • University degree in Management, Business Administration, Engineering, or a related field
  • Strategic Product Thinking
  • Commercial Acumen
  • Customer Focus
  • Execution Excellence
  • Cross-Functional Influence
  • Innovation Mindset
  • Product Marketing
  • Minimum of 5 years’ experience in product or project management, preferably in telecommunications or tech companies
  • Advanced proficiency in data analysis, business case modelling, and marketing tools
  • 3-5+ years managing technology or telecom products
  • Strong understanding of fixed connectivity services, WiFi solutions, media and managed connectivity services
  • Telco/Connectivity Expertise, Product Management, Marketing & GTM, Program Management, Financial Management, Stakeholder Management
  • Knowledge of enterprise networking and digital solutions
  • Fluency in English and Portuguese

What we offer

  • Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by team leaders
  • Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card, and various discounts on services and products
  • Recognition - Recognition programs for innovative, creative, high-potential employees and exemplary behaviors
  • Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products
  • Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing, Skillsoft and Speexx)
  • Local and International Mobility - Internal recruitment with local and international rotation opportunities across departments and roles
Vodafone - All Job Offers

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