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At Promon, we protect the apps people rely on every day. Our award-winning application shielding solutions are trusted globally across finance, telecom, healthcare, and beyond. As threats evolve, how we position, launch, and enable our products is critical to ensuring customers and partners see the full value of our technology. That’s where you come in. We’re looking for a Product Marketing Manager (PMM) to help shape how our cybersecurity solutions are positioned, launched, and adopted across global markets. This is a hands-on, high-impact role where you’ll balance strategy with execution: defining differentiated messaging, tailoring go-to-market strategies to regional and vertical needs and enabling sales and partners to win in a fast-evolving threat landscape. You’ll sit within Promon’s Product team, acting as a key bridge to the wider marketing organization and collaborating closely with sales, product management, research, and customer success. Your work will help protect billions of mobile apps worldwide by ensuring our unique technology resonates with developers, CISOs, and business leaders alike.
Job Responsibility:
Conduct deep market, competitor, and regulatory research
Build understanding of buyer personas
Prepare and synthesize research
Monitor trends
Maintain up-to-date knowledge of competitors
Define clear, differentiated positioning and value propositions
Translate complex technical concepts into compelling business value stories
Craft and refine battlecards, differentiation statements, and objection-handling materials
Organize training sessions
Build and execute GTM strategies for new products and features
Partner with regional sales and marketing teams
Work closely with Product Management
Collaborate across marketing (demand gen, content, digital, design, events)
Provide sales and partners with enablement assets, playbooks, and training
Create and maintain high-quality collateral
Ensure field teams and partners are equipped
Define success metrics for product launches and adoption
Use data and feedback loops to continuously improve GTM effectiveness
Requirements:
5+ years of B2B product marketing experience
2+ years in cybersecurity
Proven success launching, scaling and repositioning products internationally
Ability to balance technical depth with clear storytelling across audiences
Experience in product-led growth (PLG) environments
Familiarity with marketing and product tools (CRM, analytics, collaboration platforms)
Strong stakeholder management skills
Comfort working in scaling environments with shifting priorities
Experience developing B2B go-to-market strategies especially for U.S. markets
Awareness of mobile app development (Android, iOS, Windows) and multilingual or international experience is a strong plus
Nice to have:
Awareness of mobile app development (Android, iOS, Windows)
Multilingual or international experience
What we offer:
Health/Vision/Dental Insurance
401K matching
Generous PTO
Excellent gear (Macbook Air or PC, external monitor, etc.)
Growth and Learning opportunities within the company
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