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As a Product Marketing Manager within the Automotive and Data Global Marketing Team, you will play a central role in shaping how our connected car services are positioned, launched, and adopted by Parkopedia’s global automotive customers and partners. Your work will directly influence product strategy, support commercial growth, and elevate our presence within the global mobility ecosystem.
Job Responsibility:
Lead the development of clear, differentiated product positioning and messaging for Parkopedia’s in-car connected services portfolio
Own the end-to-end product narrative, spanning strategic positioning, customer-facing documentation, and high-level developer experience
Drive cross-functional go-to-market planning, ensuring alignment between Product, Sales, and Marketing
Partner closely with Product Management to understand roadmap priorities and influence decisions through customer and market insights
Equip global Sales and Partner teams with the knowledge, materials, and narratives needed to effectively communicate our value
Conduct ongoing market and competitive analysis to identify opportunities, inform strategy, and strengthen our commercial story
Manage the creation of product content, such as slide decks, solution briefs, videos, and web copy
Collaborate with the wider Marketing team on content, events, PR, and thought-leadership initiatives
Requirements:
Previous experience (5+ years) and a successful track record in B2B Product Marketing
Strong understanding of connected vehicle technologies, mobility services, or API-driven platforms
Proactive self-generation of creative sales collateral with a strong storytelling and visual ability
Demonstrated experience driving go-to-market launches and managing cross-functional initiatives
Strong ability to simplify complex, API-driven products for both commercial and technical audiences
Excellent communicator who can influence key stakeholders
Global mindset with experience supporting products in multiple regions
A native English speaker
Nice to have:
Experience within the in-car software/SaaS for automotive or payment technology sectors
Existing experience of graphic design and/or sales materials/AI software would be an advantage
A passion for automotive technology preferred
Knowledge of another language such as German, French or Mandarin would be an advantage