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Product Marketing Manager

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David's Bridal

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Location:
United States , King of Prussia

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The Product Marketing Manager will drive marketing strategy and execution for our core and emerging product offerings, including Travel by David’s, Pearl Planner, Vera Wang Bride x Pearl Couture, Alterations, and upcoming initiatives. This role will be responsible for shaping positioning, messaging, go-to-market strategies, and marketing campaigns that amplify these products to the right audiences, driving guest engagement, sign-ups, customers, and long-term adoption. The ideal candidate is data-driven, creative, and collaborative, capable of translating product features into compelling value propositions that resonate with our target audiences.

Job Responsibility:

  • Develop and execute go-to-market strategies for David’s products, including Travel by David’s, Pearl Planner, Alterations, and future initiatives
  • Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform messaging and campaigns
  • Collaborate with cross-functional teams (Product, Sales, Customer Experience, Digital Marketing, PR) to ensure alignment on strategy and messaging
  • Define clear product positioning, value propositions, and messaging frameworks tailored to target audiences
  • Create content and assets to support product launches, campaigns, and ongoing marketing initiatives, including website copy, email campaigns, landing pages, social media, and sales enablement materials
  • Ensure consistent brand voice and messaging across all channels
  • Work closely with channel leads—email/CRM, social media, website, in-store teams, content, PR, and more—to deliver on strategies and initiatives
  • Oversee the implementation of marketing tactics, ensuring alignment across channels and consistent execution
  • Track campaign performance, analyze results, and pivot strategies as needed to optimize impact and ROI
  • Plan, execute, and optimize marketing campaigns that drive awareness, engagement, sign-ups, and customer adoption
  • Collaborate with internal and external partners (agencies, influencers, media) to amplify reach and impact
  • Provide regular reporting on campaign performance and insights to inform future strategies
  • Gather and analyze customer insights, feedback, and trends to inform product marketing strategies and future product development
  • Identify gaps and opportunities in product offerings and marketing approaches to drive growth
  • Lead end-to-end product launch execution, including internal enablement and external communications
  • Partner with Sales, Store, and Customer Experience teams to ensure seamless adoption and understanding of product offerings
  • Coordinate cross-functional teams to support promotional calendar initiatives and seasonal campaigns
  • Define KPIs to measure the impact of product marketing efforts, including sign-ups, usage, sales, and engagement metrics
  • Provide regular performance reports and insights to senior leadership, making data-driven recommendations for improvements

Requirements:

  • Bachelor’s in Marketing, Business or related field or equivalent experience
  • 5+ years of product marketing experience, ideally in retail, e-commerce, lifestyle, or wedding-related industries
  • Proven ability to develop and execute marketing strategies that drive measurable business results
  • Strong written and verbal communication skills with experience in messaging, storytelling, and campaign execution
  • Data-driven mindset with experience in analytics, reporting, and optimizing campaigns based on performance
  • Collaborative, adaptable, and comfortable working in a fast-paced, cross-functional environment with multiple stakeholders and channels
  • Passion for creating exceptional customer experiences and marketing products that inspire engagement
What we offer:
  • Rewarding Environment and Competitive Pay
  • Generous Dream Maker Discount After First Pay Period
  • Referral Incentive Program
  • Dayforce Wallet – Get Paid Early!
  • Health/Dental/Vision Insurance
  • 401K Program
  • Paid Vacation, Wellness Days & Holidays, including your Birthday off!
  • Pet Benefits

Additional Information:

Job Posted:
February 19, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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