Product Marketing Manager, CVS Health

CVS Health

Location:
United States, Woonsocket

Category:
-

Contract Type:
Employment contract

Salary:

66330.00 - 159120.00 USD / Year

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Job Description:

Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking a Product Marketing Manager to support the pharmaceutical vertical. This leader is responsible for developing and executing comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of our pharmaceutical vertical solutions. In this role, you will partner with cross functional teams to conduct research to shape the product strategy and roadmap, develop go-to-market strategies, product positioning, and messaging, and craft materials for Sales and external stakeholders to drive product adoption. The ideal candidate will be collaborative, results oriented, and manically focused on building product strategies that solve market needs. The Product Marketing Manager will also have strong writing and communication skills, and a track record of owning new initiatives in partnership with cross-functional teams (sales, marketing, product). Experience working in media or pharmaceutical advertising is preferred.

Job Responsibility:

Craft and execute product-specific marketing plans and strategies to advance pharmaceutical focused media positioning and adoption
develop client-centric product narrative to ensure continuity of messaging and presentation of product value and benefits
provide guidance to the product team on their go-to-market strategy and identify channels, tactics, and content for campaigns
build marketing and sales enablement that translate technical information into commercially relevant assets including presentations, product videos
be the advocate and voice of the customer by leveraging primary and secondary research to get a deeper understanding of our customer segments and markets and sharing with internal teams

Requirements:

4+ years of marketing experience, preferably in a regulated / health industry
3+ years cross-functional leadership experience
2+ years of media or agency experience

Nice to have:

Experience in product marketing for digital advertising, pharmaceutical or biotech
clear understanding of the media landscape and solid understanding of advertising ecosystem and platforms
proven ability to work cross functionally with product management, marketing and sales teams
excellent communication skills in both written and oral forms across a diverse audience base
structured thinker and analytical, comfortable mining and utilizing data for strategy and collateral creation
self-motivated and embrace working in a continuously evolving, fast-paced environment

What we offer:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
no-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

Additional Information:

Job Posted:
May 02, 2025

Expiration:
May 23, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Product Marketing Manager