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At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. As a Product Marketing Manager at Wave, you will lead the go-to-market strategy for new products and features, amplify the value of our core financial tools, and enable our customers to unlock that value across the full product journey—from sign-up to conversion to long-term success. This is a critical role on the Marketing team, sitting at the intersection of Product, Growth, Brand, and Customer Success. You’ll turn customer insight and product innovation into compelling stories and experiences that drive adoption, retention, and expansion—especially in our free-to-paid motions.
Job Responsibility:
Lead the GTM process for new products, features, and enhancements—developing strategies, messaging, and launch plans that drive acquisition and activation
Partner with Product and Growth teams to identify launch readiness, define success metrics, and orchestrate in-product and outbound campaigns
Build lifecycle journeys and product education experiences that guide users from first value to revenue-generating actions like pro tier subscription, payments setup or payroll activation
Create in-product messaging, onboarding flows, and engagement content that drive usage milestones and unlock Pro-tier conversion
Surface customer insights, use cases, and usage patterns that shape positioning, roadmap decisions, and content
Own competitive intelligence and collaborate cross-functionally to bring market context to Marketing and Product
Develop enablement materials (messaging guides, demos, FAQ) for Customer-facing and Support teams
Partner with Brand, Content, and Growth to bring differentiated stories to life across web, product, lifecycle, and performance assets
Requirements:
5+ years of product marketing experience within SaaS, ideally in a product-led model
Love interpreting customer behavior and translating insights into compelling value propositions and user experiences
Have a knack for working across teams—from Product to Brand to Lifecycle—and bringing people together to execute with clarity and purpose
Are equally comfortable diving into data dashboards and crafting messaging that inspires action from entrepreneurial audiences
Are energized by working in a fast-paced environment where creativity, curiosity, and experimentation are valued
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