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We are seeking a dynamic and technical Product Marketing Manager to join our growing team. You will be responsible for communicating our products' value to the market and establishing a strong messaging and positioning strategy. You will work closely with Product Management, Marketing, and Sales. By having a deep understanding of our product and environment, you will build a strategy to drive demand and usage of our products, taking into account the competitive landscape and our global market.
Job Responsibility:
Communicating our products' value to the market and establishing a strong messaging and positioning strategy
Work closely with Product Management, Marketing, and Sales
Build a strategy to drive demand and usage of our products, taking into account the competitive landscape and our global market
Own positioning and messaging, gather feedback, and determine overall go-to-market strategy before a product or feature launch
Play a key role in defining the target market and understanding the potential customer
Creation of product or feature launch plans and launching content
Creation of high-quality marketing content, including blogs, product videos, white papers
Focus on driving demand, adoption, and the overall success of the product or feature after launch
Own positioning from building to enablement
Help with competitive intelligence that gives the team a deep understanding of the market
Develop vertical messaging for specific industries
Develop a marketing plan in conjunction with our marketing team
Act as the primary thought leader for the products you support externally, including speaking engagements and written works
Collaborate with the Sales Enablement Manager to develop sales tools, training programs, and resources that enhance account executives’ ability to sell our products effectively
Requirements:
Proven experience in Product Marketing in the DevOps or cybersecurity industry
Technical comprehension of DevOps and/or Appsec
Able to translate technical concepts in value
Experience and ability to develop powerful, to the point, C level oriented assets supporting the sales cycle
Competitive intelligence experience. Ability to dissect competitive solutions on messaging AND feature levels
Comprehensive project management skills and the ability to multitask effectively
Ability to work collaboratively with cross-functional and global teams
What we offer:
25 days of PTO
9 public holidays
Health, Dental & Vision insurance (80% coverage), for individuals and their families
Short term & long term disability insurance (100% paid)
Travel policy including to our annual off-sites
Up to $300 towards your home office set-up
Monthly remote work stipend $70
Complimentary access to Talk Space
Referral bonus of $4000 for any new Guardians we might hire thanks to you
Pre-tax commuter plan access
401(k) with Empower
Becoming an early joiner of GitGuardian US team, with many opportunities for career development in the long term