Product Marketing Manager Job at Flight Centre Brand (South Bank)

Job Description

Join Flight Centre Travel Group as a Product Marketing Manager, where you'll serve as the strategic bridge between our Product and Marketing, Sales, and Account Management teams to drive product success in market, for our Corporate brand FCM technology solutions. You'll be involved throughout the product lifecycle—from market research and competitive intelligence to positioning, messaging, and go-to-market execution—while partnering cross-functionally to accelerate product adoption and revenue growth. Your understanding of buyer personas and market dynamics will help guide product strategy and enable customer facing teams, while your expertise in demand generation and thought leadership will help establish our solutions as the market standard in corporate travel management.

Job Responsibility

Market Intelligence & Strategy: Leverage research and competitive analysis to identify opportunities, understand buyer behavior, and help guide product roadmap decisions
Product Positioning & Messaging: Create compelling product positioning that differentiates our offerings in the competitive travel management company landscape. Develop core messaging frameworks, value propositions, and narrative structures that resonate with target segments
Go-to-Market Execution: Lead cross-functional go-to-market planning and execution for new product launches and major feature releases. Coordinate with Product, Sales & Marketing, and Account Management to ensure seamless market introduction and adoption
Competitive Enablement: Create high-impact tools and resources including battle cards, pitch decks, talk tracks, case studies, and competitive differentiation materials to enable customer facing teams
Content & Communications to drive demand generation: Work with our brand, content and design teams to develop product marketing content across formats—whitepapers, blog posts, webinars, videos, and thought leadership pieces to amplify product stories and maintain consistent messaging

Requirements

3-5+ years of product marketing experience in B2B environments, with demonstrated success driving product growth
Strong preference for SaaS, technology, or software product experience
travel industry knowledge highly valued
Proven track record in go-to-market strategy, competitive positioning, and cross-functional collaboration
Product marketing certification (Product Marketing Alliance, Pragmatic Institute, or similar) preferred
Experience working with global or regional teams in complex organisational structures
Analytical mindset with ability to translate market insights into actionable strategies
Clear concise communicator who can build the story

What we offer

Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry
Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
Development: Individualised Learning & Development pathway options
Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
Mental Health: Support and Employee Assistance Program for staff and family
Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026!)
Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
paid parental and volunteer leave
Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

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Product Marketing Manager

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