Product Marketing Manager

We are seeking a Senior Marketing Manager to lead the end-to-end strategy and execution for a high-priority co-branded credit card program. In this high-impact role, you will champion a marquee member benefit—the 5% cash back offering—and sit at the vital intersection of membership, financial services, and product marketing. You aren’t just managing a product; you are the architect of the full customer lifecycle, driving growth from initial acquisition through long-term engagement and retention. Reporting to the Director, you will serve as the primary lead for cross-functional initiatives and the day-to-day manager of a key external financial partner. Your mission is to balance partnership dynamics with aggressive marketing goals to increase program usage and maximize long-term customer value. If you are a strategic marketer with a deep understanding of the financial services landscape and a passion for building high-value customer relationships, we want you to drive our program’s success.