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Product Marketing Manager

pointclickcare.com Logo

PointClickCare

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Location:
Canada , Mississauga

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Category:
-

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Contract Type:
Not provided

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Salary:

94000.00 - 104000.00 CAD / Year
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Job Description:

The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs. This role will be focused on our Advanced Insights analytics package and new AI solutions for Skilled Nursing Organizations who rely on the PointClickCare EHR platform.

Job Responsibility:

  • Develop product positioning, value propositions and messaging
  • Lead product introduction/launch planning including development and measurement of KPIs
  • Collaborate with marketing peers to drive development of a variety of content
  • Product launch - support the launch of new products and releases
  • Assist in product naming
  • Create the competitive comparison guide
  • Sales enablement - communicate the value proposition to the sales team and develop sales tools
  • Market intelligence/customer insight – be the expert on our customers
  • Align closely with members of product management team
  • Develop and continuously enhance an expertise of PointClickCare’s products and services
  • Work collaboratively with internal sales and marketing teams to educate them
  • Act as key Subject Matter Expert (SME) supporting complex sales inquiries
  • Work with marketing programs, brand management, and digital marketing teams
  • Develop, enhance, and own distribution of public-facing product launch marketing materials
  • Collaborate with the sales team in complex sales situations
  • Publicly convey product and market strengths via blogs, presentations and webinars
  • Provide guidance to marketing teams on themes for programs and events
  • Partner with Sales Enablement team to lead sales training
  • Work with customers in developing case studies, references, and testimonials

Requirements:

  • Bachelor degree
  • advanced degree in business or marketing or equivalent experience desirable
  • 4-6 years in product marketing experience
  • Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing
  • Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus
  • Experience with B2B SaaS healthcare technology required
  • Experience with advanced analytics and/or AI product solutions highly preferred
  • Experienced in building consensus, collaborating with cross groups to get things done
  • Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to change
  • AI Fluency and/or use of M365 Copilot
  • Industry experience in the segment a definite asset
  • Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
  • Knowledge of marketing principles and practices
  • Excellent time management, interpersonal, communication, decision making, and organization skills
  • A “roll up the sleeves” attitude
  • a self-starting orientation with the intense drive to “make things happen"

Nice to have:

  • Certification in Pragmatic Marketing or SiriusDecisions Product marketing
  • Industry experience in the segment
What we offer:
  • Benefits starting from Day 1
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition

Additional Information:

Job Posted:
January 31, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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