CrawlJobs Logo

Product Marketing Manager, Value

meta.com Logo

Meta

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. You will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. you should be able driving cross-functional work to drive results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and launch plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have experience with cross-functional collaboration, analytical, and communication skills, as well as the ability to manage multiple concurrent projects and experience working in ambiguity.

Job Responsibility:

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
  • Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
  • Drive cross-functional projects across Meta that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
  • Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
  • Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
  • Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
  • Focus on optimization related products that drive lower-funnel (e.g. revenue) outcomes for advertisers across the world

Requirements:

  • 8+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting
  • Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives
  • Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
  • Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
  • Communication skills that are effective with technical, business, and external stakeholders
  • Bachelor's Degree in Business, Marketing or Creative discipline

Nice to have:

  • MBA or other relevant advanced degree
  • Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
  • Experience independently leading go-to-market for products with global reach end-to-end, including sales enablement and creating positioning/narrative
  • Experience in the digital advertising space building highly technical advertising products

Additional Information:

Job Posted:
March 01, 2026

Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Product Marketing Manager, Value

Senior Technical Product Marketing Manager

We are seeking an enthusiastic Senior Technical Product Marketing Manager to dev...
Location
Location
United States
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in Service Management, along with hands-on experience in implementing Service Management solutions
  • Over 7 years of experience in technical product marketing, solutions consulting, implementation, sales engineering, or product management, preferably within ITSM, ESM, or ITOM software sectors
  • A comprehensive understanding of the priorities and needs of ITSM and IT operations leaders
  • Exceptional communication skills
  • proficient in presenting and demonstrating the value of products and solutions to IT buyers, influencers, and internal stakeholders
  • Outstanding public speaking and presentation abilities, capable of engaging and inspiring diverse audiences. Demonstrates confidence in both practices and products
  • Strong networking and relationship-building skills. Proficient in establishing trusted relationships with analysts and other influencers through product and solution briefings, demonstrations, evaluations, and engagement in online communities and social media
  • Experience representing organizations at industry events and conferences
  • Relevant certifications in ITSM or related fields are advantageous
Job Responsibility
Job Responsibility
  • Develop compelling, differentiated, and feature-accurate content and messaging that effectively highlights the Atlassian Service Management solution
  • Represent the organization at industry conferences, seminars, and events, delivering presentations and participating in panel discussions
  • Establish and maintain relationships with key stakeholders, including industry leaders, partners, and prospective clients
  • Remain informed about industry trends and advancements to ensure our solutions remain competitive and relevant
  • Serve as a spokesperson for the organization, providing insights and thought leadership on Service Management practices and innovations
  • Engage directly with senior leadership teams at our largest customers to facilitate their understanding of the transition to the Atlassian Service Management solution, emphasizing the integration of practices, personnel, and product
  • Collect feedback from external engagements to inform product development and strategic initiatives
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • bonuses
  • commissions
  • equity
  • Fulltime
Read More
Arrow Right

Principal Technical Product Marketing Manager, AI

As a Principal Technical Product Marketing Manager, you will be a strategic lead...
Location
Location
United States
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in product marketing, solutions consulting, sales engineering, or product management
  • Experience in competitive intelligence and machine learning, AI
Job Responsibility
Job Responsibility
  • Develop technical internal and external resources, including reference architectures, white papers, and demos/webinars
  • Lead technical enablement sessions for technical field teams
  • Present and demo the value of products and solutions to IT buyers and influencers, and internal stakeholders
  • Earn trust with product management and the sales team to shape product strategy
  • Build trusted relationships with analysts and other influencers through briefings, demos, and evaluations, and through online communities and social media
  • Travel to Atlassian's international offices, as needed
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

You will drive strategic development for our device connectivity portfolio and l...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Comprehensive health and well-being benefits
  • medical and dental coverage starting day one
  • insurance coverage for basic life, accident, short-term and long-term disability
  • business travel accident insurance
  • Employee Stock Purchase Plan (ESPP) with discounted company stock
  • 401(k) Retirement Savings Plan with company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • 20-35 days paid time off depending on service length
  • paid parental leave
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

As the Sr. Manager, Global Product Marketing, Device Connectivity, you'll have l...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred. MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to run multiple projects while delivering on established timelines
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • US Benefits at Baxter (except for Puerto Rico) include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave
  • Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

The Senior Manager, Global Product Marketing - Device Connectivity at Baxter is ...
Location
Location
United States , Deerfield
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Flexible workplace policy
  • Medical and dental coverage starting day one
  • Insurance coverage (basic life, accident, short-term and long-term disability, business travel accident insurance)
  • Financial and retirement benefits (Employee Stock Purchase Plan, 401k Retirement Savings Plan)
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Product Marketing - Device Connectivity

At Baxter, we are deeply connected by our mission to save and sustain lives. You...
Location
Location
United States , Deerfield; Chicago
Salary
Salary:
136000.00 - 187000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree
  • Marketing, Business, Engineering, Medicine, Science preferred
  • MBA or relevant advanced degree is a plus
  • 6 plus years of relevant experience in upstream marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in upstream marketing, product management
  • Prior product management experience for a device connectivity portfolio (hardware and software) preferred
  • Leadership experience
  • and indirect team management without authority
  • Highly organized, initiative-taker who can lead and collaborate across the organization effectively
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
Job Responsibility
Job Responsibility
  • Develop product, cross-product and application roadmaps including software and hardware devices
  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization
  • Drive portfolio growth strategy incorporating innovation to address market needs and opportunities
  • Research and understand key market/customer trends and competitor strategies
  • Develop strategic business plans and financial models to capitalize on market needs and opportunities
  • Drive clinical research requirements to support the connectivity value proposition and product launch activities
  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership
  • Drive alignment with regional marketing and business partners on connectivity market needs, go to market strategies and pricing
  • Develop and track key business performance indicators to identify vital countermeasure to achieving business/market goals
  • Partners on technology deployment for connectivity product validation requirements
What we offer
What we offer
  • Support for Parents
  • Continuing Education/Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

As our Senior Product Marketing Manager, you will be pivotal in driving the evol...
Location
Location
Australia , Sydney; Melbourne; Hobart; Brisbane
Salary
Salary:
Not provided
https://www.upguard.com Logo
UpGuard
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of product marketing experience in B2B SaaS product marketing
  • Familiar with working on early stage products and driving early customer discovery
  • A passion for connecting with customers and understanding pain points
  • Can hold your own in conversations with our Product and executive team
  • You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision making
Job Responsibility
Job Responsibility
  • Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
  • Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
  • Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
  • Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
  • Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
  • Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences
What we offer
What we offer
  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: time to recharge your batteries
  • 18 weeks paid Parental Leave: irrespective of parenting role
  • Personal Leave allowance: this includes sick & carer’s leave
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top spec hardware: all team members will be provided with top-spec laptops for their role
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...
Location
Location
United States , Bellevue; Overland Park; Frisco
Salary
Salary:
93700.00 - 169100.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
  • 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
  • Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
  • Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
  • Customer Engagement Extensive customer interaction experience and customer success storytelling
  • Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
  • Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
  • UX & Digital Flows: Experience working on UX, designs and digital flows
  • Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
  • Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life
Job Responsibility
Job Responsibility
  • Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
  • Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
  • Engage with product, technical and other teams on validating feasibility
  • Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
  • Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
  • Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
  • Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
  • Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
  • Also responsible for other Duties/Projects as assigned by business management as needed
What we offer
What we offer
  • medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs
  • Fulltime
Read More
Arrow Right