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We’re looking for a Product Marketing Lead, Research & Modalities to define and execute Benchling’s go-to-market strategy for the Research phase of the biotech lifecycle. This senior individual contributor role will focus on positioning Benchling as the platform of choice for modern, data-driven discovery — spanning molecular biology, cell engineering, and emerging modalities like biologics, RNA, and cell and gene therapies. You’ll combine scientific depth with marketing acumen to translate complex capabilities into compelling narratives that resonate with scientists, R&D leaders, and IT stakeholders.
Job Responsibility:
Define positioning, segmentation, and narrative for Benchling’s Research and Modality portfolio
Translate scientific and technical capabilities into clear, differentiated messaging and content
Lead go-to-market strategy and execution for new and existing products, driving adoption and revenue growth
Develop enablement materials — customer stories, presentations, and competitive insights — to equip Sales and Customer Experience teams
Conduct and synthesize market research to understand customer needs, trends, and competitive dynamics
Partner closely with Product Management and Strategy to influence roadmap priorities and ensure product-market fit
Align cross-functional teams around shared goals, launches, and success metrics
Requirements:
Bachelor’s degree required
advanced degree (scientific, technical, or business) preferred
10+ years in product marketing or related roles within B2B SaaS, AI, or life sciences technology
Strong curiosity to understanding of biotech R&D — especially molecular biology, cell engineering, and emerging modalities such as biologics, RNA, and cell/gene therapies
Ability to engage confidently with R&D scientists and IT leaders, translating complex science into clear business value
Excellent collaborator with proven ability to align Product, Sales, and Marketing around shared outcomes
Passion for software, AI, and data technologies shaping the future of biotech R&D
What we offer:
Broad range of medical, dental, and vision plans for employees and their dependents
Fertility healthcare and family-forming benefits
Four months of fully paid parental leave
401(k) + Employer Match
Commuter benefits for in-office employees and a generous home office set up stipend for remote employees
Mental health benefits, including therapy and coaching, for employees and their dependents