Product Marketing Manager

Product Led Growth Marketing Manager - ASO

Acorns is seeking a Product-Led Growth Marketing Manager- ASO to drive organic g...

Location

United States

Salary:

57.00 - 67.00 USD / Hour

Acorns

Expiration Date

Until further notice

Requirements

3+ years of hands-on experience in a growth-focused role, with a strong emphasis on App Store Optimization (ASO) and conversion rate optimization (CRO)
Proven track record of designing and executing A/B tests that resulted in significant, measurable increases in acquisition or conversion rates
Experience working cross functionally with Product and Engineering teams to design and measure technical experiments
Expertise in analyzing large datasets and using tools like Google Analytics, Amplitude, or similar platforms to derive actionable insights
Strong understanding of mobile acquisition channels and the levers of product-led growth
Exceptional project management skills and the ability to drive cross-functional projects to completion
Hunger to deliver game-changing products
Exceptional drive and precision in delivery
A belief that your work is tied to your life's mission

Job Responsibility

Own and implement the strategy for App Store Optimization (ASO) for our core brands across both the Apple App Store and Google Play Store to maximize organic downloads and increase overall visibility for key search terms
Design, execute, and analyze A/B and multivariate tests for mobile conversion flows, from initial landing pages to final sign-up, to improve acquisition efficiency and quality
Identify and implement product-led growth (PLG) initiatives that leverage the core product experience to acquire and activate new customers, such as referral loops and viral mechanics
Partner with Product and Growth Engineering to implement and measure marketing-led experiments in the product onboarding flow
Conduct in-depth data analysis to monitor funnel performance, identify drop-off points, and translate insights into actionable product and marketing initiatives
Collaborate with Lifecycle and Paid teams to ensure initiatives complement paid and retention efforts
Collaborate closely with Product, Engineering, Design, and Marketing teams to prioritize and launch experiments that drive measurable growth and align with the overall business objectives

What we offer

Competitive hourly rates
Talented and motivated team who care deeply about one another, our mission, and our customers
The rare opportunity to create a new world, solving big societal challenges through meaningful work
Optional access to office space in Irvine, CA

Fulltime

Head of Product Led Growth Marketing

We’re not just building better tech. We’re rewriting how data moves and what the...

Location

United States

Salary:

282500.00 - 339000.00 USD / Year

Confluent

Expiration Date

Until further notice

Requirements

8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact
2+ years in a leadership role managing high-performing teams
Deep understanding of growth marketing and PLG best practices—including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks)
Strong analytical and problem-solving skills with strategic thinking ability
experience diagnosing complex funnel issues and translating analysis into clear decisions
SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred
Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science
excellent communication skills for both technical and executive audiences
Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments
proven track record leading and mentoring teams to deliver exceptional results

Job Responsibility

Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams
Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts
foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent’s strategic goals
Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels
translate performance insights into investment decisions
test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO)
Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long-term customer value
lead a disciplined testing agenda to accelerate learning and improve conversion
Strengthen product-led sales motion and GTM alignment: Design and optimize the handoff from product-led users to sales-assisted conversion
partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops

What we offer

Remote-First Work
Robust Insurance Benefits
Flexible Time Away
The Best Teammates
Experience Ambassadors
Open and Honest Culture
Well-Being and Growth
Offers Equity

Fulltime

Senior Product Manager, Growth

Fivetran is building data pipelines to power the modern data stack for thousands...

Location

United States , Oakland

Salary:

Not provided

Fivetran

Expiration Date

Until further notice

Requirements

4+ years of growth product management or equivalent data-driven growth role
Hands-on analytical skillset with ability to independently dig into data and use product analytics tools (e.g. Amplitude, Heap, Hex, Sigma, SQL)
Expertise in A/B testing and experimentation best practices
Proven success working across multiple products or surface areas
Comfortable collaborating closely and asynchronously with engineers, designers, data scientists, and go-to-market teams
Willingness to go deep in technical products and build empathy for technical users
Excellent cross-functional communication
Proven ability to manage multiple projects, prioritize effectively, and demonstrate material business impact
Curiosity and adaptability in learning emerging AI capabilities

Job Responsibility

Own and evolve the growth product roadmap across the Fivetran platform
Be an expert in experimentation from hypothesis development and test design to interpreting results and scaling what works
Identify opportunities to leverage AI and automation to improve user onboarding, conversion, engagement, retention, and monetization
Partner with teams on core initiatives that unblock growth across the platform
Gather and use data to uncover friction points and propose high-impact experiments or product changes
Use AI-powered tools and workflows to accelerate product discovery, experimentation velocity, and decision-making
Deep-dive in Fivetran products regularly to build user empathy and find opportunities to optimize
Understand B2B SaaS marketing and sales motions to drive cross-functional success
Partner closely with design, engineering, analytics, marketing, customer-facing teams, and other PMs to launch enhancements and experiments
Collaborate with engineering and data teams to evaluate and implement AI-driven product experiences where appropriate

What we offer

100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents

Fulltime

Product Manager - Growth

Our mission is to build unified intelligence to expand human imagination and cap...

Location

United States of America , San Francisco Bay Area

Salary:

225000.00 - 325000.00 USD / Year

Luma AI

Expiration Date

Until further notice

Requirements

4–6+ years of product management experience, with a strong focus on growth
Proven track record of driving measurable product growth (activation, retention, revenue)
Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimization
Strong intuition for identifying high-leverage opportunities in ambiguous environments
Highly experiment-driven mindset with experience running A/B tests and rapid iteration cycles
Ability to operate both strategically (big picture) and tactically (hands-on)
Comfort working with incomplete data and making fast, high-quality decisions
Experience partnering with marketing on paid growth and attribution
Familiarity with pricing, packaging, and monetization strategy
Technical fluency—you’re comfortable getting into the weeds and unblocking execution

Job Responsibility

Own and execute product-led growth strategy across the full funnel—from acquisition to revenue
Identify and prioritize high-impact (80/20) opportunities that drive outsized growth
Design, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetization
Build and optimize growth loops that are repeatable, scalable, and measurable
Improve first-time user experience and onboarding to ensure users reach value quickly
Drive activation and engagement through deep understanding of creative workflows
Partner closely with marketing to optimize paid acquisition with clear attribution and ROI, align product experiences with top-of-funnel growth efforts, and drive conversion and monetization improvements
Analyze funnel performance to identify where growth is breaking and recommend high-impact solutions
Work hands-on with engineering to quickly prototype, ship, and iterate
Collaborate with data science and UXR while staying comfortable making decisions with limited data

What we offer

Work on frontier AI products shaping the future of creativity
Massive opportunity to drive 10x+ growth for a product with strong early traction
Collaborate with a world-class team across research, product, and engineering
High ownership, high impact, and a fast-moving environment

Fulltime

Growth Product Manager, DTC Subscriptions

A leading consumer streaming and digital media organization in Inglewood is seek...

Location

United States , Inglewood

Salary:

Not provided

Solomon Page

Expiration Date

Until further notice

Requirements

4+ years of experience in Growth Product Management, Product Marketing, Lifecycle Marketing or Subscription Growth
Experience working within DTC subscription, streaming, media, ecommerce or consumer digital product environments
Strong understanding of conversion funnels, user segmentation, experimentation frameworks and growth metrics
Experience partnering cross-functionally across Product, Marketing, Analytics, Design and Engineering teams
Familiarity with A/B testing platforms, analytics tools, CRM/lifecycle systems and product performance reporting
Strong analytical thinking combined with executional urgency and operational ownership
Excellent communication and stakeholder management skills
Passion for consumer behavior, digital engagement and subscription growth

Job Responsibility

Optimize user journeys across acquisition, onboarding, engagement and subscription conversion funnels
Partner with Product, Marketing, Design, Analytics and Content teams to drive subscriber growth initiatives
Develop and execute experimentation strategies including A/B testing, conversion testing and behavioral optimization
Analyze user behavior, engagement patterns and funnel performance to identify growth opportunities
Support audience segmentation strategies and personalized user experiences across digital platforms
Help shape product-led growth initiatives including offers, messaging, eligibility triggers, onboarding flows and dynamic content experiences
Translate data and insights into actionable recommendations that improve conversion and retention metrics
Coordinate cross-functional initiatives in a fast-paced, high-visibility consumer environment

What we offer

medical
dental
401(k)
direct deposit
commuter benefits

New

We’re looking for a strategic and execution-focused Product Marketing Manager to...

Location

United States

Salary:

90000.00 - 120000.00 USD / Year

Parking Network B.V.

Expiration Date

July 20, 2026

Requirements

5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms
Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems
Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models
Proven success leading cross-functional product launches
Ability to translate complex technical concepts into compelling business value
Experience supporting both product-led and sales-assisted buying journeys
Strong storytelling, messaging, speaking and content development skills
Bachelor degree in Marketing or other related field, MBA a plus
Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future
Strong external and internal leader – You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach

Job Responsibility

Own ISV / SaaS Go-to-Market Strategy
Drive Product Launches & Market Adoption
Deeply Understand the ISV Ecosystem
Build Sales & Channel Enablement
Influence Product & Business Strategy
Drive thought leadership and solution storytelling

What we offer

Competitive compensation
Flex PTO Policy
Health, Dental and Vision Insurance
Life, ADD, Short-term and Long-term Disability insurance
401k matching up to 4% after two months of service
Flexible Spending Account
13 Paid Holidays
Bonusly colleague reward
Employee referral program
Paid Parental Leave

Fulltime

Sr. Growth Marketing Manager

At Productboard, we believe in making products that matter – products that not o...

Location

United States , San Francisco

Salary:

135375.00 - 180500.00 USD / Year

ProductBoard

Expiration Date

Until further notice

Requirements

5+ years of experience in Growth Marketing, with a proven track record of driving measurable business outcomes (B2B SaaS and AI/ML products strongly preferred)
Demonstrated experience leading strategic growth initiatives from conception to execution, with the ability to balance strategic thinking with hands-on execution
Strong analytical skills with deep expertise in A/B testing, conversion rate optimization, and funnel analysis. Proficiency with tools like Google Analytics, Amplitude, Looker, and experimentation platforms required
Expert understanding of cohort analysis, segmentation, statistical significance, and the ability to derive actionable insights from complex data sets
Experience developing and executing social media strategies (LinkedIn, X/Twitter) including organic content, paid campaigns, influencer partnerships, and executive thought leadership programs
Track record of creating or overseeing high-quality video content for B2B marketing, including product demos, thought leadership, and launch campaigns
Deep understanding of product-led growth, subscription business models, and self-service conversion funnels
Proven ability to lead cross-functional initiatives and influence stakeholders at all levels, including executive leadership and engineering teams
Exceptional organizational, planning, and project management skills with the ability to manage multiple strategic initiatives simultaneously
Self-starter mentality with strong ownership mindset and ability to work autonomously in a fast-paced environment

Job Responsibility

Own and execute strategic growth initiatives for Productboard Spark, including executive thought leadership programs, social media strategy across LinkedIn and X, high-quality video content production, and integrated marketing campaigns
Lead executive thought leadership programs by partnering directly with C-suite and VP-level leaders to create compelling content that drives awareness and positions Productboard as a thought leader in AI-powered product discovery
Develop and execute a comprehensive social media strategy that includes organic and paid campaigns, "building in public" narratives, team-wide evangelism programs, and third-party influencer partnerships to drive top-of-funnel awareness
Establish and scale a video content engine, including setting up production capabilities in San Francisco, creating high-quality product demos, feature launches, customer stories, and thought leadership videos that drive engagement and conversion
Own conversion KPIs (leads, MQLs, signups, booked demos) for Spark throughout the funnel and drive continuous improvement through data-driven experimentation across website, email, in-product, and social channels
Design and implement high-velocity experimentation roadmaps utilizing A/B and multivariate testing to optimize messaging, CTAs, landing pages, and funnel conversion across paid and organic channels
Partner with Product Marketing to develop and execute integrated campaigns that position Productboard Spark for the AI era, including launch campaigns, beta announcements, webinars, case studies, and thought leadership content
Manage paid media strategy and budget allocation across LinkedIn, YouTube, and other channels, optimizing for awareness and direct response outcomes based on performance data
Leverage data insights to identify conversion bottlenecks and growth opportunities, prepare executive-level recommendations, and present findings to leadership stakeholders
Conduct market research, monitor competitive landscape, and identify industry trends to inform growth strategy and positioning for AI-powered product management tools

What we offer

Competitive compensation, stock options, company 401k
A budget for your professional development and ongoing learning
Flexible PTO and paid sick days
Life insurance and disability coverage
Carrot Fertility Benefits
1 Volunteer Day per year for you to help causes close to your heart
8 weeks of Paternity leave and 12 weeks of Maternity leave
Mental Wellness Program to support your well-being and self-care
Company contribution to gym and wellness memberships
Commuter benefits

Fulltime

Growth Product Manager

AirOps is hiring a Growth Product Manager to own the product-led engine that bri...

Location

United States , New York City; San Francisco

Salary:

Not provided

AirOps

Expiration Date

Until further notice

Requirements

5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS
Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams
Proficiency in A/B testing and feature flagging tools such as Optimizely, Posthog, or Statsig
Strong analytics skills, including comfort with SQL and product analytics platforms like Amplitude, Posthog, or Metabase
Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value
Familiarity with content operations, SEO, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact
Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative
Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git
Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights

Job Responsibility

Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise
Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact
Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging
Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth
Work closely with Growth and Marketing on self-serve acquisition programs, content diagnostics, and AEO/SEO-friendly experiences that attract high-intent users
Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability
Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions

What we offer

Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!

Fulltime

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Product Marketing Manager - Product-Led Growth

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

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