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Are you a strategic product marketer with a passion for driving growth through product-led strategies? Trimble’s Architecture & Design division is seeking a seasoned Product Marketing Manager to define and execute PLG initiatives across our portfolio. This role offers opportunities to shape our GTM strategy and, over time, step into people management.
Job Responsibility:
Own positioning and messaging for cross-platform experiences—validating with users and driving internal alignment
Lead GTM execution for product and feature launches, creating scalable launch playbooks and campaigns
Champion the customer voice, leveraging market insights, feedback, and data to refine value propositions and identify growth opportunities
Optimize user journeys in coordination with Growth and Analytics teams (Amplitude, MCE) to enhance conversion and retention
Build sales enablement tools (playbooks, one-pagers, decks, battle cards, competitive analysis) that empower go-to-market teams
Influence pricing and segmentation strategies to maximize adoption and market penetration
Analyze launch performance to develop insights and recommendations that refine ongoing GTM tactics
Develop business cases for new products and features, articulating investment needs, returns, and execution paths
Manage win/loss analysis to continuously improve product-market fit and positioning
Educate and enable cross-functional teams on personas, market dynamics, and competitive landscape
Requirements:
5+ years of product marketing experience for B2B SaaS or PLG-driven products
Proven success in building and executing data-informed, multi-channel GTM strategies
Strong cross-functional leadership and collaboration skills
Experience applying Jobs-to-be-Done or Outcome-Driven Innovation frameworks
Excellent storytelling, writing, and presentation skills
Deep experience in customer research and persona development
Skilled in agile project management and self-directed execution
Proficiency with tools such as Google Workspace and Miro
A detail-oriented, problem-solving mindset and people-first attitude
Nice to have:
Product Marketing Alliance core certification
Experience with SketchUp or a background in the AEC industry is a bonus
What we offer:
Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans
Tax savings plans for health, dependent care and commuter expenses