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Adyen is the financial technology platform of choice for leading SaaS Platform businesses like, Toast, Lightspeed, Fresha and Zenoti. SaaS Platforms are a key driver of growth for Adyen. As the Product Marketing Manager for Platform - Platforms & Financial Services, you will be crucial in enabling SaaS Platform partners to drive adoption of our solutions among their customers. This role will require a deep understanding of our Platforms partners and their customers, and you will play a key role in supporting and influencing their adoption of our payments and financial service products, including Capital, Card Issuing, and Bank Accounts. Your work will focus on creating scalable content, developing co-marketing initiatives, enabling our Platforms.
Job Responsibility:
Bridging the gap between Adyen's internal product knowledge and our Platforms' customers needs
Ensuring Platforms have the necessary best practices and playbooks to maximize customer adoption
Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets
Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
Customer insight: Act as the voice of the Platform customer by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities
Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools
Enablement of our Platforms partners: Develop and deliver training, tools, and resources to equip Platforms with the knowledge and materials needed to effectively sell and promote Adyen's products
Cross-functional collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution
Requirements:
4 - 6 years of experience in B2B product/partner/customer marketing
Have worked at a SaaS Platform, or fintech company
Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively
A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges
A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes
Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively
Proven track record of managing and executing global projects with measurable results
Excellent communication skills, with the ability to simplify complex technical concepts for various audiences
Self-motivated with a hands-on approach and the ability to meet deadlines