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We’re looking for a senior, builder-minded Product Marketing leader to help establish and define OpenAI’s platform business. OpenAI’s B2B strategy is centered on becoming the intelligence layer inside the enterprise — embedded across workflows, systems, and decision-making. This role sits at the forefront of that effort. This is a large, open-ended role focused on market creation. This role will help shape an emerging product area and define our go-to-market approach. You will work in close partnership with Product and Sales to determine how this product is positioned, how it goes to market, how we drive adoption and usage, and how we differentiate in a competitive enterprise landscape. This is an opportunity to build, own, and scale an enterprise GTM strategy end to end.
Job Responsibility:
Help establish a new enterprise market for OpenAI: Define the category, narrative, and value proposition for OpenAI as the intelligence layer inside the enterprise
Own end-to-end product marketing for a net-new business: From early product definition through launch, adoption, usage, and expansion
Partner deeply with Product to shape strategy and roadmap: Translate customer needs, market insight, and competitive context into clear product and packaging guidance
Define GTM strategy in tandem with Sales: Determine target segments, buyer personas, sales motions, and messaging that support early traction and long-term scale
Differentiate OpenAI in a competitive enterprise landscape: Articulate how OpenAI’s approach compares to and competes with cloud and infrastructure providers
Figure out segmentation, adoption, and usage strategy: Identify who we sell to, how customers get started, how they realize value, and how usage grows over time
Build the foundation from scratch: Create core narratives, positioning, sales enablement, launch frameworks, and internal alignment for a business that is just getting started
Operate as an owner: Take accountability for how this product shows up in the market and how it succeeds commercially
Requirements:
15+ years of experience in product marketing, GTM, or related roles in enterprise, B2B, or platform businesses
Excited by white space and ambiguity and want to build something new from the ground up
Experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams
Enjoy working without a fully defined playbook and are motivated by ownership and impact
Can translate complex technology into clear, differentiated enterprise value narratives
Think holistically about market creation, segmentation, adoption, usage, and competition
A strong cross-functional partner to Product and Sales
Balance strategic thinking with hands-on execution in fast-moving environments
What we offer:
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible
Relocation support for eligible employees
Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided
Offers Equity
Performance-related bonus(es) for eligible employees