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The Microsoft 365 Consumer Marketing Team is looking for a AI savvy product marketer manager to lead end-to-end marketing for Outlook. Outlook is Microsoft’s email platform trusted by millions of people worldwide as their essential tool for staying connected, organized, and productive. As a Product Marketing Manager for Outlook, you’ll be at the forefront of a rapidly evolving product, now supercharged by Microsoft Copilot and cutting-edge AI innovation. This is your chance to help shape the future of communication and productivity, driving acquisition, adoption and engagement for a product that’s redefining what’s possible with AI. If you’re passionate about storytelling and energized by technology, this is the opportunity to lead marketing for a key product in the Microsoft 365 portfolio.
Job Responsibility:
Develop and execute end-to-end go-to-market strategies for Outlook, collaborating with engineering, integrated marketing, and business planning teams
Partner closely with engineering to understand product direction, influence feature prioritization, and ensure marketing plans align with product capabilities
Define and communicate compelling value propositions for Outlook, leveraging AI capabilities to drive user engagement and tell impactful stories
Analyze user data and acquisition motions to identify growth opportunities and optimize marketing tactics
Lead outbound messaging for Outlook as both a stand-alone app and part of the Microsoft 365 suite, partnering with copywriters to bring messaging to life
Utilize innovative digital marketing tactics to generate awareness, advocacy, and acquisition of new users, including building partnerships to amplify reach
Support key feature releases and launch moments, with a focus on AI-powered experiences
Design and execute tests and programs to drive growth, continuously seeking optimization and new opportunities
Monitor, analyze, and report on KPIs to measure success and inform future strategy
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience
3+ years of marketing and/or product management experience
Experience executing marketing programs and campaigns
Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences
Demonstrated partnership with engineering teams to deliver product value
Strong understanding of AI technologies and enthusiasm for driving AI adoption in consumer products
Background in consumer freemium software or services (preferred)
Nice to have:
Background in consumer freemium software or services