CrawlJobs Logo
Waymo Logo Waymo · -

Product Marketing Manager, Market Growth & Expansion

United States, Mountain View, California 210000.00 - 259000.00 USD / Year · Job Posted May 14, 2026
Apply Position
Job Link Share

Job Description

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states. On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

Job Responsibility

  • Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts, including messaging, positioning, and launch readiness within a defined scope
  • Partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines
  • Monitor marketing health metrics in existing markets, and partner with cross-functional teams to identify issues and develop targeted plans to improve performance, including building or integrating the right methods, dashboards, and AI tools to do this at scale
  • Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics
  • Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details

Requirements

  • 10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to market
  • Demonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination
  • Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts
  • Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies

Nice to have

  • Experience at another ride hailing or marketplace company
  • Strong executive communication skills with ability to influence senior stakeholders and external partners
  • Experience with, or excitement, to test new martech and AI tools to help scale efficiently
  • Experience supporting launches or campaigns across multiple markets or regions
  • Ability to flex between long-term strategy development and short-term execution

What we offer

  • Health and wellness
  • Financial wellness
  • Flexibility and time off
  • Discretionary annual bonus program
  • Equity incentive plan

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Product Marketing Manager, Market Growth & Expansion

8 matching positions

Product Marketing Lead, Market Growth & Expansion

Waymo is an autonomous driving technology company with the mission to be the wor...
Location
Location
United States , Mountain View; San Francisco; New York City
Salary
Salary:
249000.00 - 307000.00 USD / Year
waymo.com Logo
Waymo
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15+ years in product marketing or go-to-market leadership within a B2C technology company, with experience bringing complex consumer products or services to market
  • Demonstrated success leading major marketing launches and market expansions, partnering closely with Product, Operations, and Brand Marketing and influencing cross-functional stakeholders to translate product readiness into effective go-to-market execution
  • Experience building scalable go-to-market playbooks and owning ongoing market performance, including tracking, optimization, and continuous improvement
  • Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies
  • Experience building and leading high-performing marketing teams, setting direction while enabling teams to execute complex launch and expansion programs in close collaboration with cross-functional partners
Job Responsibility
Job Responsibility
  • Own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth. Includes audience insights, positioning, messaging, and cross-functional readiness across Product, Marketing, and Operations
  • Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale
  • Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand
  • Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market's ongoing needs
  • Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities
  • Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals
What we offer
What we offer
  • Discretionary annual bonus program
  • Equity incentive plan
  • Health and wellness benefits (medical, dental, vision insurance, mental wellness support, gym membership, special wellness programs)
  • Financial wellness benefits (competitive compensation, bonus opportunities, equity, employees provident fund, perks and employee discounts)
  • Flexibility and time off (flexibility to work from another location for four weeks per year, on-site or hybrid work model, remote working opportunities, paid time off, bereavement, sick, and parental leave)
  • Fulltime
Read More
Arrow Right

Product Marketing Lead, Market Growth & Expansion

Waymo is an autonomous driving technology company with the mission to be the wor...
Location
Location
United States , Los Angeles, California; Mountain View, California; San Francisco, California; New York City, New York
Salary
Salary:
249000.00 - 307000.00 USD / Year
waymo.com Logo
Waymo
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15+ years in product marketing or go-to-market leadership within a B2C technology company, with experience bringing complex consumer products or services to market.
  • Demonstrated success leading major marketing launches and market expansions, partnering closely with Product, Operations, and Brand Marketing and influencing cross-functional stakeholders to translate product readiness into effective go-to-market execution.
  • Experience building scalable go-to-market playbooks and owning ongoing market performance, including tracking, optimization, and continuous improvement.
  • Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.
  • Experience building and leading high-performing marketing teams, setting direction while enabling teams to execute complex launch and expansion programs in close collaboration with cross-functional partners.
Job Responsibility
Job Responsibility
  • Own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth. Includes audience insights, positioning, messaging, and cross-functional readiness across Product, Marketing, and Operations.
  • Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale.
  • Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand.
  • Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market's ongoing needs.
  • Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities.
  • Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals.
What we offer
What we offer
  • Discretionary annual bonus program
  • Equity incentive plan
  • Generous Company benefits program
  • Health and wellness
  • Financial wellness
  • Flexibility and time off
  • Top-notch medical, dental and vision insurance
  • Mental wellness support
  • Gym membership
  • Special wellness programs
  • Fulltime
Read More
Arrow Right

Growth Product Marketing Manager

Lovable is looking for a senior Growth Product Marketing Manager to own the SMB ...
Location
Location
United States , Boston, San Francisco
Salary
Salary:
Not provided
lovable.dev Logo
Lovable
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-7 years of experience in product marketing, growth marketing, or lifecycle marketing at a SaaS company
  • Direct experience with PLG businesses and the free-to-paid conversion motion
  • Proven ability to create content—you've written copy, produced videos, or built campaigns yourself, not just briefed others
  • Strong analytical skills
  • you're comfortable in dashboards and can design experiments
  • Excellent writing skills for conversion-focused copy (emails, landing pages, in-app messages, sales assets)
  • Experience partnering with product teams to influence roadmap and in-app experience
  • Ability to work across functions and serve as connective tissue between teams
  • Deep curiosity about users—you naturally dig into who they are and what they need
Job Responsibility
Job Responsibility
  • Serve as the single point of accountability for the SMB customer journey across product, lifecycle, in-product messaging, and sales
  • Ensure messaging and experience are coherent across touchpoints—what a user sees in-app should reinforce what they receive via email and hear from sales
  • Identify gaps and friction points in the journey
  • work cross-functionally to close them
  • Define and optimize the paid-to-paid expansion paths
  • Create high-quality content (video scripts, written pieces, case studies, landing pages) for the SMB audience
  • Build content as a system—assets that can be repurposed across lifecycle emails, paid performance campaigns, in-product messaging, and sales enablement
  • Own the production of customer stories and proof points that resonate with SMB buyers
  • Partner with creative resources as needed, but be comfortable producing work directly
  • Own email and in-product communication strategy from signup through expansion
  • Fulltime
Read More
Arrow Right

Technical Product Marketing Manager, Developer Growth

We’re looking for a Technical Product Marketing Manager to own how developers di...
Location
Location
United States , San Francisco
Salary
Salary:
140000.00 - 175000.00 USD / Year
arize.com Logo
Arize
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years in developer marketing, product marketing, developer relations, or a technical/product role with strong go-to-market instincts
  • Comfortable reading and working with code, APIs, and developer tools
  • Strong technical writing skills
  • Experience with AI/ML tooling, observability, or developer workflows
  • Comfortable using AI tools as part of daily workflows
  • Hands-on executor who ships fast
  • SF-based
Job Responsibility
Job Responsibility
  • Own the developer growth motion
  • Define and own key metrics across the developer journey: awareness, adoption, activation, engagement, and qualified conversion signals from Phoenix into AX where relevant
  • Identify friction across the OSS, cloud, and self-serve experience, and partner with product to improve it
  • Develop hypotheses and run experiments to improve onboarding, activation, engagement, and expansion
  • Own messaging and positioning for Phoenix and self-serve AX
  • Clarify Phoenix’s role in the AI evaluation, observability, and agent development ecosystem
  • Help articulate how Phoenix and Arize AX fit together for different audiences and stages of adoption
  • Support launch coordination for major Phoenix releases
  • Build technical content that supports key moments in the developer journey (first use, activation, production readiness)
  • Create and improve onboarding and activation flows across OSS, cloud, and self-serve experiences
  • Fulltime
Read More
Arrow Right

Associate Product Marketing Manager

This is where your work makes a difference. At Baxter, we believe every person—r...
Location
Location
United States , Skaneateles Falls
Salary
Salary:
104000.00 - 143000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree required
  • Minimum of 2–3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment
  • Experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred
  • Demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus
  • Strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint
  • Ability to collaborate effectively and build trusted working relationships across functions
  • Customer-focused mindset with curiosity to learn clinical workflows and unmet needs
  • Demonstrated initiative, learning agility, and ability to execute with guidance
  • Applicants must be authorized to work for any employer in the U.S.
Job Responsibility
Job Responsibility
  • Represent customer needs and global/regional market insights in product development and lifecycle decisions
  • Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
  • Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
  • Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
  • Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
  • Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
  • Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data
  • Interacts with regional downstream marketing partners to support market needs and execution consistency
  • Applies analytical skills to support pricing, margin, portfolio performance, and business case development
  • Develop value propositions, product positioning, messaging, and support go-to-market and launch readiness efforts
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Medical and dental coverage that start on day one
  • Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right

Associate Product Marketing Manager

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
United States , Skaneateles Falls
Salary
Salary:
104000.00 - 143000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree required
  • minimum of 2–3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment
  • experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred
  • demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus
  • strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint
  • ability to collaborate effectively and build trusted working relationships across functions
  • customer-focused mindset with curiosity to learn clinical workflows and unmet needs
  • demonstrated initiative, learning agility, and ability to execute with guidance
Job Responsibility
Job Responsibility
  • Represent customer needs and global/regional market insights in product development and lifecycle decisions
  • Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
  • Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
  • Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
  • Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
  • Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
  • Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data
  • leverages numerous other platforms to achieve and share project-level tasks and responsibilities
  • Interacts with regional downstream marketing partners to support market needs and execution consistency
  • Applies analytical skills to support pricing, margin, portfolio performance, and business case development
What we offer
What we offer
  • Medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP)
  • 401(k) Retirement Savings Plan (RSP)
  • Flexible Spending Accounts
  • educational assistance programs
  • paid holidays
  • paid time off ranging from 20 to 35 days based on length of service
  • family and medical leaves of absence
  • paid parental leave
  • Fulltime
Read More
Arrow Right

Associate Product Marketing Manager

The Associate Product Marketing Manager, Patient Monitoring, is a key upstream m...
Location
Location
United States , Skaneateles Falls
Salary
Salary:
104000.00 - 143000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree required
  • Minimum of 2–3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment
  • Experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred
  • Demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus
  • Strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint
  • Ability to collaborate effectively and build trusted working relationships across functions
  • Customer-focused mindset with curiosity to learn clinical workflows and unmet needs
  • Demonstrated initiative, learning agility, and ability to execute with guidance
  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
Job Responsibility
Job Responsibility
  • Represent customer needs and global/regional market insights in product development and lifecycle decisions
  • Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
  • Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
  • Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
  • Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
  • Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
  • Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data
  • leverages numerous other platforms to achieve and share project-level tasks and responsibilities
  • Interacts with regional downstream marketing partners to support market needs and execution consistency
  • Applies analytical skills to support pricing, margin, portfolio performance, and business case development
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right

Associate Product Marketing Manager

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
United States , Skaneateles Falls
Salary
Salary:
104000.00 - 143000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree required
  • Minimum of 2–3 years of experience in product marketing, product management, or related roles, preferably in medical devices, healthcare technology, or a regulated environment
  • Experience or interest in patient monitoring, connected medical devices, or digital health solutions is preferred
  • Demonstrated foundational marketing skills, ideally within healthcare or medical devices, technical education or background also a plus
  • Strong analytical and problem-solving skills, including proficiency in Microsoft Excel and PowerPoint
  • Ability to collaborate effectively and build trusted working relationships across functions
  • Customer-focused mindset with curiosity to learn clinical workflows and unmet needs
  • Demonstrated initiative, learning agility, and ability to execute with guidance
  • Applicants must be authorized to work for any employer in the U.S.
Job Responsibility
Job Responsibility
  • Represent customer needs and global/regional market insights in product development and lifecycle decisions
  • Support lifecycle activities including enhancements, maintenance, geographic expansion, and end-of-life planning
  • Partner cross-functionally (R&D, Medical Affairs, QA/RA, Operations, Marketing, Finance) to align on product development and commercialization
  • Contribute to marketing strategy, forecasting, pricing, and portfolio performance to drive revenue growth
  • Analyze markets, customer workflows, competitive dynamics, and emerging technologies in patient monitoring
  • Capture, synthesize, and communicate customer insights and product performance feedback to stakeholders
  • Utilizes business and data systems (e.g., SAP, Power BI) to analyze sales, product, and market data
  • Interacts with regional downstream marketing partners to support market needs and execution consistency
  • Applies analytical skills to support pricing, margin, portfolio performance, and business case development
  • Develop value propositions, product positioning, messaging, and support go-to-market and launch readiness efforts
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right