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Product Marketing Manager Leadership Development

https://www.lhh.com/ Logo

LHH

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Location:
United States

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Job Description:

As a Product Marketing Manager at LHH, you will be responsible for driving the activation of LHH products and services in your portfolio including sales messaging, positioning, and go-to-market activities. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure the successful launch and ongoing sustainable promotion of LHH’s offerings.

Job Responsibility:

  • Market Analysis: Source & apply market research to identify trends, customer needs, and competitive landscape
  • Partner with others to collate internal research and insights available to inform go-to-market strategy
  • Identify whitespace opportunities for the Leadership Development portfolio
  • Partner with other parts of business including Sales, Opportunity Management & Solution experts to gather and understand customer feedback and insights to inform product roadmap and go-to-market marketing strategies
  • Go-to-Market Strategy: Proactively develop & execute comprehensive go to market plans aligned with company and business line objectives
  • Define messaging, and value propositions based on market insights and business needs
  • Create and execute go-to-market plans for new product launches and feature releases
  • Lead and project manage cross-functional teams to ensure seamless execution of activation and ongoing product marketing activities
  • Develop competitive positioning strategies to differentiate LHH in the market
  • Sales & Marketing Collateral: Develop core sales & marketing materials associated with activation and evolution of product including but not limited to pitch decks, email templates, sales presentations, sales playbooks and other revenue driving content
  • Work closely with sales, product, design and content teams to ensure consistent messaging and branding
  • Campaign Management: Plan and deliver integrated marketing campaign materials to drive awareness, engagement, and adoption
  • Monitor campaign performance and optimize tactics based on agreed metrics and insights

Requirements:

  • Proven track record & experience in product marketing preferably in B to B
  • Strong understanding of customer journey & seller experience as well as marketing principles, market research, and product management
  • Excellent communication, storytelling and presentation skills
  • Exceptional writing & editing skills
  • Ability to lead & collaborate effectively with cross-functional teams
  • Analytical mindset with the ability to translate data into actionable insights
  • Results-oriented with a focus on driving business & revenue impact
  • Experience with marketing automation tools and CRM systems
  • Powerpoint & Excel skills required, knowledge of MSTeams, Asana and Seismic helpful

Additional Information:

Job Posted:
April 26, 2025

Employment Type:
Fulltime
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