Product Marketing Manager Leadership Development, LHH

LHH

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As a Product Marketing Manager at LHH, you will be responsible for driving the activation of LHH products and services in your portfolio including sales messaging, positioning, and go-to-market activities. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure the successful launch and ongoing sustainable promotion of LHH’s offerings.

Job Responsibility:

Market Analysis: Source & apply market research to identify trends, customer needs, and competitive landscape
Partner with others to collate internal research and insights available to inform go-to-market strategy
Identify whitespace opportunities for the Leadership Development portfolio
Partner with other parts of business including Sales, Opportunity Management & Solution experts to gather and understand customer feedback and insights to inform product roadmap and go-to-market marketing strategies
Go-to-Market Strategy: Proactively develop & execute comprehensive go to market plans aligned with company and business line objectives
Define messaging, and value propositions based on market insights and business needs
Create and execute go-to-market plans for new product launches and feature releases
Lead and project manage cross-functional teams to ensure seamless execution of activation and ongoing product marketing activities
Develop competitive positioning strategies to differentiate LHH in the market
Sales & Marketing Collateral: Develop core sales & marketing materials associated with activation and evolution of product including but not limited to pitch decks, email templates, sales presentations, sales playbooks and other revenue driving content
Work closely with sales, product, design and content teams to ensure consistent messaging and branding
Campaign Management: Plan and deliver integrated marketing campaign materials to drive awareness, engagement, and adoption
Monitor campaign performance and optimize tactics based on agreed metrics and insights

Requirements:

Proven track record & experience in product marketing preferably in B to B
Strong understanding of customer journey & seller experience as well as marketing principles, market research, and product management
Excellent communication, storytelling and presentation skills
Exceptional writing & editing skills
Ability to lead & collaborate effectively with cross-functional teams
Analytical mindset with the ability to translate data into actionable insights
Results-oriented with a focus on driving business & revenue impact
Experience with marketing automation tools and CRM systems
Powerpoint & Excel skills required, knowledge of MSTeams, Asana and Seismic helpful

Additional Information:

Job Posted:
April 26, 2025

Employment Type:

Fulltime

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Product Marketing Manager Leadership Development

LHH

Location:United States

Category:-

Contract Type:Not provided