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Uber Logo Uber · -

Product Marketing Manager I, Rider Growth

United States, San Francisco 140000.00 - 155500.00 USD / Year · Job Posted February 10, 2026
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Job Description

Are you a creative, experiment-minded marketer eager to make a tangible impact on how we bring in new riders around the world? As Product Marketing Manager I focused on New Rider Growth, you'll figure out how we get new users to take their first rides through the right marketing messages and experiences.

Job Responsibility

  • New rider content strategy
  • Driving experimentation to convert new riders
  • Leveraging insights to craft positioning and messaging
  • Championing new rider needs
  • Scaling content globally
  • Content creation

Requirements

  • 4+ years of marketing experience delivering highly successful engagement and acquisition strategies
  • 2+ years specifically in consumer product marketing
  • Bachelor's Degree

Nice to have

  • Growth experience designing and executing creative campaigns for new customer acquisition
  • Penchant for data and leveraging it to make decisions
  • Storytelling and crafting compelling narratives
  • Self-starter biased toward action
  • Grittiness and perseverance
  • Experimentation experience
  • Excellent written and verbal communication skills
  • Insight-minded to understand market, customers, and competition
  • Product thinking to translate insights into ideas
  • Copywriting ability
  • Design ability with tools like Figma or Canva
  • Approach using AI in workflow with a growth mindset
  • Prior experience in the tech industry

What we offer

  • Eligibility to participate in Uber's bonus program
  • May be offered an equity award & other types of comp
  • Eligible to participate in a 401(k) plan
  • Eligible for various benefits

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