CrawlJobs Logo

Product Marketing Manager, Family

onepay.com Logo

OnePay

Location Icon

Location:
United States

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

160000.00 - 180000.00 USD / Year
Save Job
Save Icon
Apply Position

Job Description:

We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and lead engagement marketing for the OnePay Family Product. In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app comm’s, and more. You’ll own the strategy and execution of our engagement programs, champion a test-and-learn mindset, and collaborate closely with Product and Analytics to scale a best-in-class cardholder experience. This is an opportunity to shape how we communicate with millions of customers, from their very first swipe to long-term product loyalty.

Job Responsibility:

  • Designing and optimizing omnichannel lifecycle marketing campaigns
  • Driving customer activation, engagement, retention, referrals, and cross-sell efforts
  • Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
  • Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
  • Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
  • Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
  • Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement
  • Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
  • Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations

Requirements:

  • 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services
  • Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
  • Strong understanding of audience segmentation, personalization, and behavioral targeting
  • Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
  • Excellent cross-functional collaboration skills
  • you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
  • Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
  • Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
  • You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift
  • A bias for action, a growth mindset, and a deep passion for improving the customer experience
  • Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
  • Drive and proactivity - everyone here is a builder and executor
What we offer:
  • Competitive base salary, stock options, and health benefits from Day 1
  • 401(k) plan with company match
  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth
  • A high-growth, mission-driven, inclusive culture where your work has real impact

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Icon
OnePay - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Product Marketing Manager, Family

Product Management Group Manager

The Product Management Group Manager is a senior management level position respo...
Location
Location
Mexico , San Pedro Garza García
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of relevant experience
  • Degree in Business Administration, Finance, Marketing, specialized analytics, or related discipline
  • Experience with banking and investment products
  • Working knowledge of the different systems, theories, and practices relevant to a function as well as practical experience of multiple business cycles
  • In-depth knowledge of industry and competitor products/services
  • Working knowledge of industry practices and standards
  • Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
  • Ability to develop strategy, gather resources, and inspire a diverse set of individuals
  • Consistently demonstrates clear and concise written and verbal communication
  • Demonstrated negotiation skills
Job Responsibility
Job Responsibility
  • Manage a team of professional to accomplish established goals and conduct personnel duties for team
  • Lead strategic program roadmap, program/product launch, and marketing programs to gain maximum benefit from each product/program
  • Construct and ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance, brand preference, and client engagement
  • Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within region or business
  • Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
  • Participate in development of client valued propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
  • Direct and oversee program life cycle including market demands, technology trends, and the competitive field as well as develop and communicate a business plan to approach the marketplace
  • Define and launch new products, features, and capabilities including defining the product/feature and go-to-market strategy, and participate in technology development and market launch activities
  • Manage external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
  • Create and deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors
  • Fulltime
Read More
Arrow Right

Cloud Senior Technical Product Manager

Sr Product Manager, Technical is a visionary, strategist, analyst, customer evan...
Location
Location
United States , Bellevue; Overland Park
Salary
Salary:
130900.00 - 236200.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree Computer Science, Engineering, IT or equivalent experience
  • 6+ years experience in hands on technical writing production code, solution engineering, or technical architecture in large scale company/ application / product environment
  • 7+ years of relevant Product Management experience in an agile software product development environment
  • Advanced level understanding of customer experience
  • Agile Methodologies Proven success in directing matrixed resources and delivering software, with Agile Scrum methodologies and other commonly used tools, across multiple teams
  • Technical Writing Strong requirements elicitation, and proven writing skills including the ability to write concisely and clearly for different audiences
  • Agile Project Management Experience with Agile backlog/project management tools
  • Collaboration Experience with successive elaboration and ability to develop Initiatives, Features and User Stories that the DevOps teams can ingest
  • Product Management Experience in delivering large and complex business/technology initiatives as Product Manager or lead technology role
  • Communication Proven ability to effectively and efficiently communicate with Leadership, while employing a high degree of collaboration and influence
Job Responsibility
Job Responsibility
  • Owns product end to end for complex or cross-platform solutions for products of the highest level of complexity and scope, or family of products
  • Designs and drives end user product research
  • Partners with business, internal/external stakeholders and Leadership to understand current customer experience, identifies areas of opportunity
  • Conducts analysis of quantitative and qualitative data to identify product innovation opportunities or root cause of issues, and assess opportunity size and impact
  • Leverages rapid hypothesis driven testing methodologies and experiments (i.e. paper prototype, A/B testing, etc.) to inform direction, prioritize investment
  • Conducts cost-benefit / ROI / NPV analysis, to support decision making
  • Works with stakeholders and follows enterprise process to secure and maintain product funding
  • Anticipates industry trends, direction, innovation, analyses potential impacts or opportunities to customer / product, and incorporates analyses into product process
  • Communicates, influences, and sells ideas at VP level and below
  • Influences product feature set or technical improvements to improve customer experience
What we offer
What we offer
  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • access to free, year-round money coaches
  • medical, dental and vision insurance
  • flexible spending account
  • employee stock grants
  • employee stock purchase plan
  • paid time off
  • Fulltime
Read More
Arrow Right

Principal Product Manager

We’re looking for a seasoned product manager to join our Consumer Product team. ...
Location
Location
United States
Salary
Salary:
129000.00 - 228000.00 USD / Year
ethoslife.com Logo
Ethos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of total experience in the technology industry
  • 5+ years of experience as a product manager in a high growth technology company, building products that touch millions of consumers
  • Ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends
  • Ability to seamlessly transform ideas into actionable plans and user-resonant designs, utilizing rapid prototyping and feedback-driven iterations
  • Strong analytical orientation: a focus on data driven decision making and the ability to measure success
  • Experience performing basic self-serve analytics using SQL and Amplitude while leveraging product analytics for complex analysis is a plus
  • Ability to work cross functionally with other team members, and key Engineering and Design stakeholders to build delightful product experiences
  • Drive to set and chase ambitious goals, prioritize what really matters, overcome inevitable obstacles, and execute effectively
  • Track record of solving hard customer problems and driving business growth
Job Responsibility
Job Responsibility
  • Build experiences that touch millions of online insurance shoppers
  • Own the user experience, from the top of the funnel through to the bottom
  • Use consumer insights and data to drive improvements to the user experience and conversion rates
  • Educate consumers on the need for Life Insurance and help them purchase the right type and level of coverage to protect their families
  • Improve conversion rates by removing unnecessary friction and motivating users to complete the application
  • Take new insurance products (e.g. Indexed Universal Life, Whole Life) to market
  • Build a great end to end experience anchored on accessibility, delight and simplicity
  • Operate with ownership and have a high degree of autonomy
  • Fulltime
Read More
Arrow Right

Liquidity Product Manager

The Product Manager is an intermediate management level position responsible for...
Location
Location
Turkey , Istanbul
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-8 years of relevant experience
  • Required Licensing/Registration: Series 7
  • Experience in marketing, credit, acquisitions, product development, and/or analytics
  • Experience leading cross-functional teams to define and achieve high value business goals
  • Working knowledge of market dynamics, products, and competitive climate
  • Demonstrated project management skills
  • Ability to work unsupervised and adjust priorities quickly as circumstances dictate
  • Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
  • Demonstrated problem-solving and decision-making skills
  • Consistently demonstrates clear and concise written and verbal communication
Job Responsibility
Job Responsibility
  • Liquidity Management Services Product Strategy:Develop and execute strategies to optimize the LMS product portfolio, aligning with overall business objectives.
  • Liability Management:Develop and execute strategies to optimize liability management within the LMS product portfolio.
  • Deposit Growth Strategy:Drive deposit growth through innovative product development, effective marketing, and targeted sales initiatives.
  • Regulatory Management:Ensure full compliance with all relevant regulatory requirements related to liquidity management products and services.
  • Balance Sheet (B/S) and Reserve Management:Manage product features and pricing to optimize balance sheet performance and reserve requirements.
  • New Product Development:Identify, develop, and launch new LMS products and features to meet evolving client needs and market demands.
  • Global Solution Localization:Adapt and implement global LMS solutions to the specific requirements of the local market.
  • Market Trend Analysis:Continuously monitor market trends in treasury management and optimization to identify new opportunities and maintain a competitive edge.
  • Value Proposition & Differentiation:Execute client value propositions, positioning, segmentation, pricing, targeting, and channel strategies to establish Citi as the preferred partner.
  • Functional Strategy & Integration:Develop and execute functional strategies for the region, requiring coordination and integration across units. Provide input into strategic decisions affecting the job family or function.
  • Fulltime
Read More
Arrow Right

Trade Payables Finance Head

The Product Manager is a senior management level position responsible for managi...
Location
Location
Mexico , Ciudad De Mexico
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of relevant experience
  • Degree in Business Administration, Finance, Marketing, specialized analytics or related discipline
  • Broad and diverse function experience in marketing, credit, acquisitions, product development and analytics
  • Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
  • Ability to work unsupervised and adjust priorities quickly as circumstances dictate
  • Consistently demonstrates clear and concise written and verbal communication
  • Demonstrated analytical skills
  • Demonstrated problem-solving and decision-making skills
  • Ability to work in a team-oriented environment
  • Fluent in both Spanish and English language
Job Responsibility
Job Responsibility
  • Manage a team of Product Managers and/or multiple teams to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions)
  • Manage strategic program roadmap, development, launch, and marketing to gain maximum benefit from each product
  • Supervise day-to-day product management for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results
  • Drive client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
  • Develop plans and execute functional strategies for a country, multiple countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within a region or business
  • Manage client and competitor market research, develop product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions
  • Direct and oversee all aspects of program life cycle management including market demands, technology trends, and the competitive field
  • Drive towards to achievement of acquisition targets, product financial performance, revenue performance, and expense management goals as well as oversee identification and execution of opportunities and gaps business plans
  • Develop and communicate a business plan to approach the marketplace, and coordinate and implement team procedures, client problem resolutions and client management
  • Lead innovation by working with external partners/alliances to develop products, manage ongoing relationships, exercise control over resources, policy formation, and planning, and prepare agreements
What we offer
What we offer
  • Global benefits designed to support well-being, growth, and work-life balance
  • Fulltime
Read More
Arrow Right
New

Product Marketing Director

The Product Marketing Director is critical to the success of this function, owni...
Location
Location
United States
Salary
Salary:
140000.00 - 175000.00 USD / Year
equip.health Logo
Equip Health
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years experience in product marketing or go-to-market roles
  • Experience setting and executing go-to-market launch strategies for B2B and B2C audiences
  • Familiarity with the healthcare industry, including providers, payers, patients is required
  • Strong analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions
  • Deep understanding of end-to-end marketing strategy, including digital marketing, content marketing, and campaign management
  • Strong primary and secondary research skills, such as scoping and leading customer interviews, surveys, and focus groups and conducting competitive analyses
  • Ability to work effectively with senior stakeholders, aligning diverse teams toward shared goals
  • Excellent written and verbal communication skills, with a knack for storytelling and crafting messaging
Job Responsibility
Job Responsibility
  • Market Research: Independently scope and lead primary market research with key opinion leaders, referring providers, patients and families
  • Product Storytelling & Positioning: Serve as a marketing expert on Equip's product storytelling, focusing on crafting compelling value propositions, differentiators, and use cases
  • New Product Champion: Educate internal teams on new product features, benefits, and positioning
  • Go-To-Market (GTM) Strategy: Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy and launch plan
  • Product Launch Campaigns & Content Creation: Lead the creation of marketing campaigns and content across different audience segments for product launches
  • Market Insights Analysis & Reporting: Oversee the systematic collection and integration of market feedback during a product launch to provide actionable insights
  • Stakeholder Management: Educate and align stakeholders on marketing strategies, performance metrics, and overall product positioning
  • Perform other duties as assigned
What we offer
What we offer
  • Offers Bonus
  • Fulltime
Read More
Arrow Right

Vice President, APAC Delivery Management

Step into the role as Vice President, Barclays Global Markets Operations (GMO) D...
Location
Location
China , Hong Kong
Salary
Salary:
Not provided
barclays.co.uk Logo
Barclays
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Excellent numerical and analytical skills
  • A positive can-do attitude, combined with strong attention to detail
  • Proficiency in presenting information in a concise and informative manner
  • Able to capture User Requirements clearly and articulate to Technology product teams
  • Detailed knowledge or experience in various Markets and Corporate Post Trade functions, preferably holding a previous position in: Middle Office, Trade Management, Confirmations, Settlement & Delivery, Asset Servicing
  • Detailed knowledge of at least 2-3 of the following Product Families: Securities, Listed Futures & Options, Foreign Exchange, OTC Derivatives
  • Strong skills in the use of documentation, planning and presentation software tools e.g. Advanced MS Office, SharePoint, Visio skills, MS Co-Pilot, MS Excel, MS Powerpoint
  • Knowledge of Salesforce, Alteryx, UiPath, MS Project, JIRA preferred
  • Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for.
Job Responsibility
Job Responsibility
  • Management of strategic operational changes and initiatives to enhance the bank's operational efficiency and effectiveness, including the identification and assessment of changes on people, processes, and systems.
  • Collaboration with internal stakeholders, including business leaders, project managers and SMEs to support business operation team and promote alignment between operations with the bank’s objectives.
  • Development and implementation of change management strategies and effectively communicate the strategies so they are understood and adopted by stakeholders.
  • Management and development of KPIs to measure the effectiveness of business functions, utilising data and technology to support the identification of areas that require improvement.
  • Comply with all regulatory requirements and internal policies related to change management.
  • Provision of guidance and support to stakeholders throughout the operational change management process through training and coaching.
  • To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies
  • manage and maintain policies/ processes
  • deliver continuous improvements and escalate breaches of policies/procedures.
  • If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes.
What we offer
What we offer
  • Hybrid working
  • We’re committed to providing a supportive and inclusive culture and environment for you to work in.
  • We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, ‘anchor’, days, as set by the business area.
  • Fulltime
Read More
Arrow Right

Salsify Administrator & Product Information Manager

We are seeking a highly organized and detail-oriented Salsify Administrator & Pr...
Location
Location
United States , Columbus
Salary
Salary:
Not provided
dansons.com Logo
Dansons
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2–4 years experience in product content management, eCommerce operations, or PIM systems (preferably Salsify)
  • Strong understanding of product data structures, content hierarchies, and digital shelf requirements
  • Experience managing large datasets with meticulous attention to detail
  • Familiarity with retailer-specific content standards (e.g., Amazon A+ content, Walmart listings, etc.)
  • Strong Excel/Google Sheets skills
  • familiarity with data import/export processes
  • Excellent communication and collaboration skills across multiple teams
  • Ability to manage competing priorities and timelines independently
Job Responsibility
Job Responsibility
  • Administer and maintain the Salsify platform, including data models, property configurations, and digital asset management
  • Serve as the platform expert and liaison for all things Salsify—ensuring data integrity, accessibility, and accuracy
  • Configure and manage product taxonomies, families, and templates to streamline product setup and updates
  • Audit and cleanse product data on a recurring basis to ensure compliance with brand, retailer, and regulatory standards
  • Manage and optimize content syndication to multiple retail and DTC channels (Amazon, Walmart, Target, Shopify, etc.)
  • Troubleshoot and resolve syndication and feed errors, collaborating with platform support and internal teams as needed
  • Maintain and improve syndication readiness scores and channel health metrics
  • Troubleshoot data flow and mapping issues between Salsify and upstream/downstream systems such as Arena, SAP, Shopify, etc.
  • Partner with product, sales and marketing teams to understand evolving data and content needs
  • Support digital merchandising initiatives by ensuring accurate and rich content across all endpoints
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy