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OnePay Logo OnePay · -

Product Marketing Manager, Family

United States 160000.00 - 180000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and lead engagement marketing for the OnePay Family Product. In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app comm’s, and more. You’ll own the strategy and execution of our engagement programs, champion a test-and-learn mindset, and collaborate closely with Product and Analytics to scale a best-in-class cardholder experience. This is an opportunity to shape how we communicate with millions of customers, from their very first swipe to long-term product loyalty.

Job Responsibility

  • Designing and optimizing omnichannel lifecycle marketing campaigns
  • Driving customer activation, engagement, retention, referrals, and cross-sell efforts
  • Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights
  • Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
  • Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal
  • Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies
  • Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement
  • Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
  • Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations

Requirements

  • 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services
  • Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
  • Strong understanding of audience segmentation, personalization, and behavioral targeting
  • Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
  • Excellent cross-functional collaboration skills
  • you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams
  • Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute
  • Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve
  • You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift
  • A bias for action, a growth mindset, and a deep passion for improving the customer experience
  • Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations
  • Drive and proactivity - everyone here is a builder and executor

What we offer

  • Competitive base salary, stock options, and health benefits from Day 1
  • 401(k) plan with company match
  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth
  • A high-growth, mission-driven, inclusive culture where your work has real impact

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