Product Marketing Manager, Emerging Products Jobs

Figma

Location:
United States, San Francisco ▼
New York

Category:
-

Contract Type:
Not provided

Salary:

149000.00 - 238000.00 USD / Year

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Job Description:

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business.

Job Responsibility:

Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Requirements:

6+ years in product marketing or a related role
Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Nice to have:

Both B2B and B2C marketing experience
Experience with product and brand design/web development tools
Experience working on emerging audiences and products

What we offer:

equity
health, dental & vision
retirement with company contribution
parental leave & reproductive or family planning support
mental health & wellness benefits
generous PTO
company recharge days
a learning & development stipend
a work from home stipend
cell phone reimbursement
sales incentive pay for most sales roles
an annual bonus plan for eligible non-sales roles

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Product Marketing Manager, Emerging Products