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Figma Logo Figma · -

Product Marketing Manager, Emerging Products

United States, San Francisco 149000.00 - 238000.00 USD / Year · Job Posted December 08, 2025
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Job Description

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business.

Job Responsibility

  • Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
  • Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
  • Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
  • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Requirements

  • 6+ years in product marketing or a related role
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Nice to have

  • Both B2B and B2C marketing experience
  • Experience with product and brand design/web development tools
  • Experience working on emerging audiences and products

What we offer

  • equity
  • health, dental & vision
  • retirement with company contribution
  • parental leave & reproductive or family planning support
  • mental health & wellness benefits
  • generous PTO
  • company recharge days
  • a learning & development stipend
  • a work from home stipend
  • cell phone reimbursement
  • sales incentive pay for most sales roles
  • an annual bonus plan for eligible non-sales roles
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