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Cash App is building the future of money for modern earners — people whose income comes from multiple, dynamic sources like gig platforms, marketplaces, and peer-to-peer selling. We're looking for a Product Marketing Manager (PMM), Earners Experience to lead how this vision comes to life. You will own product marketing for the Earners experience, including the development and go-to-market of our Earnings Builder and payouts API, enabling customers to seamlessly bring earnings into Cash App from across income streams. A key part of this role is ensuring the Earners experience works for diverse, real-world earners, including Spanish-speaking customers. This PMM will help define how we reach, earn trust with, and deliver fast, reliable access to money for Spanish-speaking modern earners. Our ambition is simple: win by being first where money enters the system.
Job Responsibility:
Own the end-to-end product marketing strategy for the Earners experience, from early product definition through launch and iteration
Lead positioning and messaging for the Earnings Builder, including P2P selling and aggregation of earnings across income streams
Drive go-to-market strategy for earnings entry points and payouts into Cash App
Define how the Earners experience meets the needs of Spanish-speaking modern earners, including positioning, trust signals, and education
Partner closely with Product, Design, Engineering, Customer Insights, Growth, Lifecycle, Brand, Partnerships, and Support to bring launches to market
Translate complex earnings and payouts concepts into simple, compelling customer value propositions across audiences
Serve as the voice of the modern earner, grounding strategy in customer insight and lived realities
Influence product roadmap decisions by advocating for earner needs and opportunities
Requirements:
8–10+ years of experience in Product Marketing
Direct experience working on earnings, payouts, income, or marketplace products
Deep empathy of modern earners, including gig economy workers, sellers, creators, or multi-income customers
Strong strategic thinker with the ability to lead ambiguous, cross-functional work
Experience defining or expanding products for new audiences
Comfortable operating at the intersection of consumer, platform, and partner ecosystems
Exceptional communicator and storyteller
Nice to have:
Experience at companies like DoorDash, Uber, Lyft, Instacart, or similar gig / marketplace platforms a plus
Experience with APIs, platform products, or B2B2C models a plus
Experience marketing to Spanish-speaking or bilingual audiences a plus