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Formlabs GmbH Logo Formlabs GmbH · -

Product Marketing Manager, Dental (3D Printing)

United States, Somerville Employment contract 85000.00 - 135000.00 USD / Year · Job Posted July 04, 2026
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Job Description

We're looking for a Product Marketing Manager to own marketing for our Dental business and drive adoption of our 3D printers, materials, and software across the dental industry. This is an end-to-end marketing role. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business. If you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference.

Job Responsibility

  • Lead go-to-market and product launches for new dental hardware, software, and materials
  • Build positioning and messaging that connects market and technology trends to dental personas and use cases
  • Partner with leadership to shape and execute the dental marketing strategy
  • Plan and run marketing campaigns across email, social media, and other digital and traditional channels
  • Own the content and strategy of the Formlabs Dental website
  • Develop high-impact content including case studies, workflow videos, website copy, and customer stories
  • Track competitors and adjust positioning as the market shifts
  • Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns
  • Promote and demo Formlabs products at conferences, trade shows, and events
  • Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional content, creative, events, sales, and product teams
  • Track, analyze, and report on campaign performance to inform future investment

Requirements

  • 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company
  • A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track
  • Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning
  • Experience across digital and traditional marketing channels
  • A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation
  • A creative mindset and a passion for designing campaigns that win customers
  • A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges
  • Strong business judgment and initiative, comfortable solving strategic problems in real time
  • Curious about technology, and interested in 3D printing

Nice to have

  • Experience marketing in the dental, medical device, or lab equipment industry
  • A background as a dental professional (dentist or dental technician) who moved into marketing
  • A technical, STEM, or life sciences background (a plus, not a requirement)

What we offer

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan, take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • And of course, unlimited 3D prints
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Marketing Manager, Dental

We’re looking for a Dental Marketing Manager to drive market adoption of our 3D ...
Location
Location
United States , Somerville
Salary
Salary:
85000.00 - 135000.00 USD / Year
formlabs.com Logo
Formlabs GmbH
Expiration Date
Until further notice
Flip Icon
Requirements
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  • 3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company
  • Detail-oriented with a track record of excellence in project management
  • Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
  • Experience with digital and traditional marketing channels
  • Successful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiation
  • A creative mindset with a passion for designing innovative customer campaigns
  • Passionate about technology and interested in 3D printing
  • Proven ability to work independently and cross-functionally to complete projects
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  • Bring new dental hardware, software, and materials products to the market
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  • Partner with leadership to shape and execute the dental marketing strategy
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  • Comprehensive healthcare coverage (Medical, Dental, Vision)
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  • Flexible Out of Office Plan – Take time when you need it
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