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Join us in building the future of finance. Our mission is to democratize finance for all. As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US! In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment.
Job Responsibility:
Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
Be a strong customer champion, creative marketer, and problem solver
Requirements:
7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
Ability to break down complex concepts so they’re simple, clear, and human
Strong relationship-building skills and ability to lead cross-functionally through influence
Data-informed decision making, including familiarity with experimentation and performance measurement
Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
Thrives in a fast-paced environment with a bias toward action
What we offer:
Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
100% paid health insurance for employees with 90% coverage for dependents
Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more
Employer-paid life & disability insurance, fertility benefits, and mental health benefits
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more
Exceptional office experience with catered meals, events, and comfortable workspaces