Product Marketing Manager, Crypto - Onchain

• Own product marketing for Robinhood Crypto’s onchain products, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with cross-functional counterparts
• Translate technical concepts into clear narratives, messaging, and customer-facing marketing that resonates with developers and ecosystem partners
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
• Serve as a strategic advisor to product and engineering teams, helping inform roadmaps and product improvements based on developer feedback, ecosystem insights, and market dynamics
• Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
• Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement across Robinhood Crypto’s onchain ecosystem
• Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
• Be a strong customer champion, creative marketer, and problem solver

• 7+ years experience in product marketing in tech (developer products a plus)
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
• Ability to break down complex concepts so they’re simple, clear, and human
• Strong relationship-building skills and ability to lead cross-functionally through influence
• Data-informed decision making, including familiarity with experimentation and performance measurement
• Comfort operating in regulated products and partnering closely with legal and compliance teams
• Thrives in a fast-paced environment with a bias toward action

developer products a plus