Product Marketing Manager, Crypto - Onchain Job at Robinhood (Menlo Park)

Job Description

Join us in building the future of finance. Our mission is to democratize finance for all. The Robinhood Crypto team’s mission is to build trusted, low-cost crypto experiences for customers around the world. As part of this mission, we’re expanding our onchain products — building developer-facing tools and services that connect customers to web3 in a simple, secure, and compliant way. As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto’s onchain products! You’ll lead go-to-market strategy for new products and features and help shape how we bring our onchain developer offering to market in a highly regulated and fast-moving environment.

Job Responsibility

Own product marketing for Robinhood Crypto’s onchain products, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with cross-functional counterparts
Translate technical concepts into clear narratives, messaging, and customer-facing marketing that resonates with developers and ecosystem partners
Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
Serve as a strategic advisor to product and engineering teams, helping inform roadmaps and product improvements based on developer feedback, ecosystem insights, and market dynamics
Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement across Robinhood Crypto’s onchain ecosystem
Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
Be a strong customer champion, creative marketer, and problem solver

Requirements

7+ years experience in product marketing in tech (developer products a plus)
Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
Ability to break down complex concepts so they’re simple, clear, and human
Strong relationship-building skills and ability to lead cross-functionally through influence
Data-informed decision making, including familiarity with experimentation and performance measurement
Comfort operating in regulated products and partnering closely with legal and compliance teams
Thrives in a fast-paced environment with a bias toward action

What we offer

Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
100% paid health insurance for employees with 90% coverage for dependents
Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more
Employer-paid life & disability insurance, fertility benefits, and mental health benefits
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more
Exceptional office experience with catered meals, events, and comfortable workspaces

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Product Marketing Manager, Crypto - Onchain

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