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Join us in building the future of finance. Our mission is to democratize finance for all. The Robinhood Crypto team’s mission is to democratize finance for all by making crypto investing simple, safe, and accessible. We’re a collaborative group of marketers, product thinkers, and strategists working together to drive adoption and engagement across Europe and beyond. As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood in the EU and future expansion markets. In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment.
Job Responsibility:
Own product marketing for Robinhood in the EU, leading positioning and go-to-market strategy for new products and features, as well as evergreen initiatives that drive adoption and engagement
Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings
Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood
Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
Requirements:
7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
Ability to break down complex concepts so they’re simple, clear, and human
Strong relationship-building skills and ability to lead cross-functionally through influence
Data-informed decision making, including familiarity with experimentation and performance measurement
Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
Thrives in a fast-paced environment with a bias toward action