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We connect customer needs to product solutions by shaping positioning, launching products, and enabling teams across Plaid. The credit PMM team is focused on driving GTM success for new and existing Credit products. This is a highly creative and strategic role that blends storytelling, product marketing, and brand thinking to elevate how Plaid communicates the value and differentiation of its credit products to the world.
Job Responsibility:
Develop and execute integrated marketing campaigns that elevate Plaid’s brand in the credit space
Deepen Plaid’s presence in credit communities through partnerships, events, and content
Collaborate with Product, Growth/Channel Marketing, Comms, and Design to translate Plaid’s credit product strategy into compelling narratives
Drive partner and customer marketing initiatives that celebrate success stories
Use data and feedback to measure campaign effectiveness and refine strategies
Develop compelling sales enablement materials
Serve as a creative thought leader within the team
Requirements:
8+ years of experience
5+ years in product marketing or other strategic GTM role at a B2B software company
Credit/Lending experience strongly preferred
Outstanding written, storytelling and visual communication skills
Exceptional ability to conceptualize and execute integrated marketing campaigns
Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering