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Product Marketing Manager ChatGPT, Campaigns

United States, San Francisco 284000.00 - 315000.00 USD / Year · Job Posted February 21, 2026
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Job Description

ChatGPT is the fastest growing consumer product in history, outpacing the adoption curves of the internet, mobile phones, and social platforms. We’re looking for a creative, insight-driven marketer to help shape how the world talks about and experiences what we build next. You’ll report to the Product Marketing Lead for ChatGPT and partner closely with brand, creative, comms, product, design and research teams. Your job is to find the human truth inside the technology, then bring it to life through bold, integrated campaigns across paid, in-product, lifecycle, organic and new things you dream up.

Job Responsibility

  • Start with an objective and turn it into a sharp, insights-driven go-to-market strategy
  • Go deep on the product: understand what ChatGPT can do today, where it’s going, and what makes it truly different and special – and define a narrative for how it shows up in people’s lives
  • Work with research and strategy partners to uncover the human and cultural insights that unlock growth
  • Write marketing and creative briefs that don’t just describe what to make – they inspire ideas people want to build
  • Shape integrated campaigns across channels (brand, paid, organic, lifecycle, in-product) that drive real changes in awareness, understanding, and behavior
  • Partner with designers, writers, and creative teams to push the work from great to impactful
  • Use product data and user feedback to learn what’s working, what’s not, and where the next opportunity is – then evolve the strategy

Requirements

  • 10+ years of experience in consumer, product, or brand-driven marketing in tech, entertainment, or a beloved consumer product
  • Are a creative at heart
  • Can take something complex and make it feel simple, human, and emotionally clear
  • Don’t necessarily have a tech background, but have experience taking a product, finding what makes it magical, and telling a brand story around it
  • Think in systems: you naturally connect product, brand, channels, and user experience into one cohesive story
  • Have a track record of building campaigns or launches that didn’t just ship – they changed how people saw or used a product
  • Are comfortable working across disciplines (product, research, brand, creative, growth) and turning many perspectives into one strong point of view

What we offer

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
  • Offers Equity
  • performance-related bonus(es) for eligible employees

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