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Product Marketing Manager, Business AI

United States, Menlo Park 130000.00 - 188000.00 USD / Year · Job Posted January 23, 2026
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Job Description

Meta is seeking a Product Marketing Manager to join our team. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta’s Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.

Job Responsibility

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
  • Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
  • Coordinate cross-functional projects across Meta that build innovative AI solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
  • Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
  • Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
  • Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

Requirements

  • 8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting
  • Experience with AI and enthusiasm for the potential it will unlock for businesses and people
  • Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
  • Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
  • Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
  • Communication experience that is effective with technical, business, and external stakeholders
  • Experience in launching new products from 0 to 1
  • Experience navigating and excelling in uncertain and ambiguous environments
  • Customer-centric experience
  • Experience using AI to build software products and building AI and agents in production
  • Bachelor's degree in Business, Marketing, or Creative discipline

Nice to have

  • MBA or other relevant advanced degree
  • Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
  • Experience working in Generative AI
  • Experience coordinating go-to-market for products with global reach end-to-end
  • Experience with B2B customer-driven development

What we offer

  • bonus
  • equity
  • benefits
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