CrawlJobs Logo

Product Marketing Manager, Builder Audience

figma.com Logo

Figma

Location Icon

Location:
United States , San Francisco

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

149000.00 - 288000.00 USD / Year

Job Description:

Figma is looking for a Product Marketing Manager, Builder Audience to support our growing suite of products. This role is designed for a versatile marketer who can flex across domains, partnering closely with product, sales, design, and marketing teams to bring highly technical products to market, shape adoption strategies, and drive growth. An ideal candidate is someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies.

Job Responsibility:

  • Own end-to-end product marketing efforts for a key Figma product that touches designers, developers, and/or other builders
  • Develop go-to-market strategies for product launches—ranging from 0 → 1 initiatives to enhancements informed by customer feedback
  • Translate technical capabilities into clear, differentiated product positioning and messaging
  • Partner with Product to run beta programs, including customer outreach, feedback collection, and success story promotion
  • Drive adoption and engagement through educational and community-focused content (e.g., tutorials, product tips, guides, events, live sessions)
  • Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention
  • Equip Sales with competitive positioning and enablement materials that help win and grow accounts
  • Define new audiences and lead the strategy for growing Figma beyond our core build users. Identify specific personas, such as PMs or equivalent experience, Developers, and Founders, along with use cases that drive growth
  • Dogfood and demo new features to understand their technical limits before they ever reach a customer

Requirements:

  • 7+ years of experience in product marketing or related roles with experience launching net-new products or 0 → 1 initiatives
  • Demonstrated ability to quickly learn and market highly technical products and strong communication skills, with the ability to translate technical details into clear and relevant messaging for diverse audiences
  • Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
  • Experience partnering with Product teams and driving alignment with executive partners
  • Comfort with technical concepts (e.g., how LLMs work, the software development lifecycle, or no-code logic)—you are unafraid to learn new tools by using them

Nice to have:

  • Experience marketing developer-facing or technical products
  • Background in B2B SaaS and/or Enterprise software
  • Familiarity with SQL or comfort working with product usage data
  • Entrepreneurial, product, or side-project experience in SaaS
What we offer:
  • equity to employees
  • health, dental & vision
  • retirement with company contribution
  • parental leave & reproductive or family planning support
  • mental health & wellness benefits
  • generous PTO
  • company recharge days
  • a learning & development stipend
  • a work from home stipend
  • cell phone reimbursement
  • sales incentive pay for most sales roles
  • an annual bonus plan for eligible non-sales roles

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Product Marketing Manager, Builder Audience

Senior Product Manager - Marketing

Phorest’s Product and Development teams are growing rapidly along with our custo...
Location
Location
Ireland; United Kingdom
Salary
Salary:
Not provided
phorest.com Logo
Phorest
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of Product Management experience, preferably with experience in Marketing
  • Previous experience operating in agile development
  • The ability to independently manage senior stakeholders, drives cross-functional alignment and builds trust through credibility
  • Excellent communication and collaboration skills which create clarity for your audience, articulating the most important details and messaging in a manner appropriate for your audience
  • Ability to lead cross functional teams to deliver business outcomes
  • You use company and industry qualitative and quantitative data to drive data-led decision making, using adoption, engagement, and monetisation metrics to inform direction, prioritise opportunities and validate outcomes
  • Expertise in assessing the level of risk vs. reward when making product recommendations and decisions. You can make recommendations and understand how best to test or validate these assessments
  • Experience setting and tracking key metrics/outcomes for the commercial success of your product, someone who connects roadmap decisions to company vision and commercial outcomes
  • Proven track record of leading through influence across cross-functional squads (Design, Engineering, Sales, Marketing, GTM teams and Support), steering alignment through clarity and context rather than control
  • Seen as a bridge builder — energising peers, helping teams navigate ambiguity, and maintaining momentum behind shared goals
Job Responsibility
Job Responsibility
  • Define and own the Consumer strategic product roadmap, in collaboration with your Lead, for Phorest across all regions (USA, CAN, UK, IE, AUS, DACH, FI and UAE), ensuring it aligns with Phorests vision
  • Develop a thorough understanding of the Phorest company vision and strategic imperatives, commercial KPIs and how your pillar’s products impact these. Become a master user of the product and an expert on Marketing related features and use cases
  • Partner closely with Product Operations and Product Marketing to ensure the successful planning, launch, and adoption of Consumer product initiatives
  • Lead product discovery and delivery using modern product management practices — hypothesis testing, data validation, and MVP iteration — ensuring features tie directly to measurable customer and commercial outcomes
  • Maintain clear north star metrics and success criteria for every release, with transparent tracking and post-launch learning loops
  • Own the steady-state product performance monitoring, being accountable for the business impacts of your products, defining product KPIs and monitoring for mid to long-term impact
  • Demonstrated ability to deeply understand the customer through structured discovery (interviews, salon visits, data analysis) and translate insights into validated problem statements that drive measurable outcomes
  • Comfortable distinguishing assumptions from evidence, using client feedback loops to inform product decisions
  • Actively meet with clients, stay current on trends and understand the needs of our clients and how salons work
  • Be the voice of the salon owner and their clients to drive the creation of the ideal client experience on behalf of salons
What we offer
What we offer
  • Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service
  • As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection
  • We help you travel by providing a bike to work scheme as well as tax saver transport tickets
  • We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause
  • We care for your family and provide Enhanced Maternity and Paternity Benefits
  • We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning
  • Moving house? Phorest employees get 3 moving days.
Read More
Arrow Right

Senior Product Manager

Ship measurable wins for retailers by combining data analysis, rapid AI-assisted...
Location
Location
United States
Salary
Salary:
130000.00 - 175000.00 USD / Year
bluecore.com Logo
Bluecore
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years in product management or an adjacent technical, customer-facing role (solutions/implementation/sales engineering, technical account management, MarTech/marketing ops, developer relations) in SaaS/MarTech/ecommerce or AI/agentic domains and applications
  • Experience shipping workflow automation or AI-assisted features is valuable
  • experience shipping segmentation and activation capabilities (CDP, ESP, marketing automation, paid media/data activation) is strongly preferred
  • Experience with segmentation and activation (CDP, ESP, marketing automation, paid media activation, or data activation)
  • Hands-on data ability: SQL (BigQuery preferred) and Python scripting (pandas/NumPy) proficiency, designing and interpreting basic cohort analyses and A/B tests, and spotting instrumentation gaps
  • Builder bias: demonstrable prototypes you personally assembled (LLM-assisted is fine) using low-code workflow automation tools, AI-powered app builders, a basic web stack, or notebooks
  • Retail empathy: experience building for retailers or partnering with retail clients
  • clear articulation of shopper and retailer pain points
  • Senior presence: confident with executive and client-facing conversations, crisp narrative, clean demos
Job Responsibility
Job Responsibility
  • Ship agentic experiences for marketers. Define the tasks automations/agents can perform (for example: segment creation and validation, activation setup and QA, sync health checks, pause/resume safeguards), the tools they can use (MCPs, APIs, webhooks, file exports), and the approval flows. Measure impact on time to value and workflow efficiency
  • align with Engineering on safe execution and monitoring
  • Make decisions with data. Pull your own numbers, not anecdotes. Leverage existing analytic tools or directly query the warehouse datasets, build quick analyses, and turn findings into product bets and success metrics
  • Prototype before you spec. Use LLMs and tools (e.g., Cursor, n8n/Make, Replit, simple Python/JS, lightweight HTML) to stand up functional prototypes including audience builders and external activation setup flows that stakeholders and clients can click, not just read, and to better inform opportunity and scope
  • Ship the platform pieces. Define objectives, use cases, and user requirements, and partner with Engineering on technical requirements to deliver iterative solutions on time
  • Build and evolve activation foundations for third-party destinations (exports, paid media integrations). Define the patterns that make new channels and destinations easy to add over time (schemas/contracts, integration standards, observability, failure handling, and self-serve controls)
  • Instrument everything. Define KPIs, logging, and experiment design. Prove value with deltas, not vibes. Iterate and retire solutions based on measurable results
  • Work the retail problem. Interview key internal stakeholders (Customer Success, Support, Sales, etc.) and customers, and review (or join, as necessary) client-facing meetings to empathize and translate retail pain points into precise jobs, constraints, and success criteria
  • Lead in the room. Run client demos, handle objections, and translate technical detail into clear business outcomes for executives
  • Operationalize AI safely. Specify evaluation, guardrails, and human-in-the-loop points for any AI-driven feature
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...
Location
Location
United States , Columbia
Salary
Salary:
Not provided
paytient.com Logo
Paytient
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
  • Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
  • Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
  • A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
  • Strong and innate analytical mindset, challenging and using insights drive better results
  • Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
  • Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market
Job Responsibility
Job Responsibility
  • Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
  • Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
  • Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
  • Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
  • Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
  • Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
  • Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
  • Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
  • Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
  • Identify and apply AI and advanced automation tools to improve productivity and campaign performance
What we offer
What we offer
  • Medical, dental and vision insurance
  • $4,300 annual HSA contribution
  • Paytient Health Payment Account (HPA)
  • Monthly lifestyle spending stipend
  • 5 weeks of annual PTO
  • 401k plan access with a 4% employer match
  • Up to 16 weeks of fully-paid parental leave
  • Stock options in Paytient
Read More
Arrow Right

Product Marketing Manager

Help empower our global customers to connect to culture through their passions. ...
Location
Location
United States , Detroit
Salary
Salary:
70000.00 - 80000.00 USD / Year
stockx.com Logo
StockX
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s or Master’s in marketing or a related discipline
  • A minimum of 2-3 years of relevant experience across Marketing, Product Marketing, Product Management, or other operational roles
  • A track record of executing successful product or campaign launches, working cross-functionally, and tailoring communications to different audiences
  • You are an analytical thinker and understand data-driven marketing strategies
  • You have a passion for e-commerce, brand, and customer experience
  • You are an excellent communicator, presentation builder, and collaborator
Job Responsibility
Job Responsibility
  • Lead product marketing efforts across StockX’s Core Marketplace portfolio for buyers and sellers
  • Support the strategy, go-to-market planning, and communications for our 1P and 3P Advertising programs
  • Oversee product updates that impact both the buy side and sell side by creating content
  • Assist in driving the marketing strategy for new product initiatives aimed at improving the customer experience
  • Manage the HubSpot platform for power user outreach
  • Create and manage automated email campaigns and follow-up tasks
  • Generate regular reports on key CRM metrics
  • Develop sales collateral such as case studies, one-pagers, and newsletters
  • Identify success metrics and measure the results of your strategies
  • Create compelling copy that highlights key StockX features, benefits, and competitive advantages
What we offer
What we offer
  • medical
  • dental
  • equity
  • discretionary bonuses
  • Fulltime
Read More
Arrow Right

Principal Product Marketing Manager, Developer

1Password is looking for a Principal Product Marketing Manager to define how 1Pa...
Location
Location
United States; Canada
Salary
Salary:
203000.00 - 305000.00 USD; CAD / Year
https://www.1password.com Logo
1Password
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of B2B SaaS product marketing experience
  • 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories
  • Experience engaging with developer communities or contributing to developer evangelism programs
  • Hands-on experience with developer-facing technologies (SDKs, APIs, CLIs, cloud-native tooling, open-source tools)
  • Strong track record marketing technically deep products including identity and access management, secrets management, machine/service identity, CI/CD and automation tooling, cloud-native application architectures, DevOps/DevSecOps practices
  • Deep understanding of modern development workflows and how developers and platform teams adopt tools
  • Background in creating thought leadership for new or rapidly evolving technical spaces
  • Ability to turn emerging technical trends into opinionated product positioning
  • Proven success launching complex, fast-evolving technical products
  • Comfort navigating ambiguity and shaping category narratives
Job Responsibility
Job Responsibility
  • Lead Product Marketing for 1Password Developer solutions
  • Own product marketing for 1Password’s solutions supporting developers, DevOps/DevSecOps, and teams building internal tools or automated agents
  • Explain how developers—from senior engineers to non-traditional builders—use 1Password to securely build, deploy, and operate applications and automation
  • Articulate how 1Password secures identities, secrets, services, and machine-to-system access across modern software delivery
  • Position capabilities such as secrets management, service identity, agent provisioning, and infrastructure integrations as foundational to secure development
  • Build demos, sample apps, and open-source modules that showcase 1Password developer workflows
  • Partner with Product to understand use cases across DevOps, platform engineering, automation, and modern application development
  • Drive Cross-Functional Strategy
  • Work with Product and Engineering to bring new features to market with strong, differentiated value for technical audiences
  • Build go-to-market plans that resonate with developers, DevOps/DevSecOps teams and technical decision-makers
What we offer
What we offer
  • Health and wellbeing
  • Maternity and parental leave top-up programs
  • Competitive health benefits
  • Generous PTO policy
  • Growth and future
  • RSU program for most employees
  • Retirement matching program
  • Free 1Password account
  • Community
  • Paid volunteer days
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager at Vanta, you'll help bring this vision to life b...
Location
Location
Australia , Sydney
Salary
Salary:
Not provided
vanta.com Logo
Vanta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years of Product Marketing experience, with an emphasis on B2B SaaS
  • Autonomous and comfortable building from the ground up in a fast-growing environment
  • Strong relationship builder who can quickly earn trust with sales teams and cross-functional stakeholders
  • Ability to manage multiple projects simultaneously and strong communication skills, working across multiple teams and stakeholders
  • Deep empathy for users and ability to adapt communication to best reach and differentiate Vanta to APJ audiences
  • Curiosity and cultural awareness, being able to identify and translate the importance of compliance and adapt across industries and regions
  • Experience working closely with sales teams is a must
  • Experience from US scale-ups or fast-growing Australian scale-ups preferred
  • alternative backgrounds looking to transition into PMM (product management, solutions engineering) welcome
  • Experience with Salesforce ideal
Job Responsibility
Job Responsibility
  • Build trusted relationships with ANZ sales teams and enable them with leading dedicated sales plays, compelling collateral, battlecards, local pitch decks, and competitive positioning
  • Adapt global messaging, positioning, and support in the ideation of local campaigns for the Australian market with cultural and regional awareness
  • Partner with Product Management to influence the roadmap through local customer and market insights
  • Support the amplification of product launches relevant to the region and shape go-to-market strategy for the ANZ region
  • Work with the Enablement team to integrate product marketing into sales processes and training as the team scales
  • Be a champion for the customer - bringing the voice of customers in APJ into your everyday work
What we offer
What we offer
  • Industry-competitive salary and equity
  • Healthcare stipend towards health insurance for you and your dependents
  • 16 weeks paid Parental Leave for all new parents
  • Health & wellness stipend
  • Remote workspace, internet, and cellphone stipend
  • Commuter benefits for team members who attend the office
  • 20 days of Annual Leave per year
  • 9 company-paid holidays
  • Virtual team building activities, lunch and learns, and other company-wide events!
  • Fulltime
Read More
Arrow Right

Product Marketing Manager for AI Cloud Providers and Foundation Model Builders

Product Marketing Manager for AI Cloud Providers and Foundation Model Builders –...
Location
Location
United States
Salary
Salary:
Not provided
vastdata.com Logo
VAST Data
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of proven experience in product or solution marketing within cloud services, AI/ML platforms, large-scale data infrastructure, data storage, operating systems, or related fields, with a strong understanding of 'as-a-Service' GTM models and/or the needs of large-scale AI research and development
  • Deep understanding of infrastructure for cloud service providers and/or large-scale AI training/inference clusters, including multi-tenant architectures, service orchestration, distributed computing, virtualization, containers, and unified file/object storage solutions at petabyte to exabyte scale
  • Familiarity with modern AI/ML data pipelines, the lifecycle of Foundation Models (data ingestion, pre-processing, training, fine-tuning, inference), and analytics workloads, and how they are delivered as cloud services or built in dedicated environments
  • Strong expertise in aligning complex technical solutions like the VAST AI OS with business-driven objectives for both AI Cloud Providers (e.g., service differentiation, new revenue streams, TCO reduction) and Foundation Model Builders (e.g., faster time-to-model, research breakthroughs, efficient scaling, optimized resource utilization)
  • Exceptional communication skills, with proven ability to articulate technical concepts clearly to both technical and business audiences
  • Demonstrated success developing and executing impactful marketing strategies and campaigns
  • Highly collaborative with a proactive approach to managing cross-functional projects
  • Willingness to travel for customer engagements, industry events, and internal meetings
Job Responsibility
Job Responsibility
  • Develop and execute strategic go-to-market plans tailored to AI Cloud Providers and Foundation Model Builders for the VAST AI OS
  • Craft compelling, differentiated messaging and positioning for the VAST AI OS that resonates with stakeholders at AI Cloud Providers (product management, service architects, business development) and at organizations building Foundation Models (AI researchers, MLOps engineers, data scientists, infrastructure leads)
  • Conduct market analysis, identifying trends, threats, and opportunities in the AI cloud services, large-scale AI model development, and underlying data infrastructure landscape, relevant to the VAST AI OS
  • Translate complex technical features of the VAST AI OS into clear benefits for AI Cloud Providers (service differentiation, revenue opportunities, TCO) and for Foundation Model Builders (accelerated training, reduced data management overhead, faster iteration cycles, scalable deployment)
  • Serve as an expert resource on architectures for AI cloud services and large-scale model development, including multi-tenancy, service orchestration, distributed training, high-performance data pipelines, and how the VAST AI OS underpins these for AI-as-a-Service and Foundation Model lifecycles, emphasizing unified file and object storage, data protection, compliance, and security
  • Collaborate closely with Product Management and Engineering to influence the VAST AI OS roadmap and direction based on the unique requirements of AI Cloud Providers, Foundation Model Builders, and market insights for AI services and model development
  • Create high-impact sales tools, presentations, reference architectures, product demonstrations, webinars, and training materials for the VAST AI OS that effectively communicate technical and business advantages to and through AI Cloud Providers, and directly to organizations building Foundation Models
  • Support partner development, sales teams, and direct engagement efforts with strategic responses to AI Cloud Provider opportunities, Foundation Model initiatives leveraging the VAST AI OS, and joint RFI/RFPs
  • Engage regularly with AI Cloud Providers and key players in the Foundation Model ecosystem to capture insights, validate VAST AI OS positioning, and foster advocacy and joint marketing opportunities
  • Produce influential content for the VAST AI OS including whitepapers, case studies, solution briefs, blogs, and FAQs tailored to AI Cloud Provider and Foundation Model Builder audiences and their respective customers or users
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

This is a call to the go-to-market pioneers. We are seeking a foundational Produ...
Location
Location
United States; United Kingdom , Palo Alto; London
Salary
Salary:
Not provided
lumalabs.ai Logo
Luma AI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 7 years of experience in product marketing, with a track record of launching new, innovative products
  • A proven 'builder' and 'market-maker' with a demonstrated history of driving tangible, high-impact results in a fast-paced, resource-constrained setting
  • Experience building GTM strategies from scratch (0-to-1) and have executed relentlessly without an established playbook
  • Possess impeccable taste, a high bar for craft, and an obsession with detail, with a deep understanding of how to market to creative, developer, or prosumer audiences
  • A first-principles thinker who can navigate ambiguity and operate with high agency and autonomy
  • A genuine passion for the creative potential of AI and our mission to expand human imagination
Job Responsibility
Job Responsibility
  • Architect the foundational go-to-market strategy, positioning, packaging, pricing, and messaging for Luma's products
  • Own the launch of new products and capabilities, crafting campaigns that resonate with discerning creative and technical audiences
  • Define our enterprise and studio GTM motion, building the narrative and sales enablement materials to pioneer our first strategic partnerships
  • Collaborate deeply with our Product, Research, and Design teams, acting as the voice of the market to shape the future of our product roadmap
  • Build a deep understanding of our users and the market to identify new opportunities and create a new category for creative AI
  • Execute with tenacious speed, driving tangible GTM outcomes in a high-velocity, ambiguous environment where impact is the only metric that matters
  • Craft the story that launches a global movement, establishing Luma as the heart of the next generation of visual effects and content creation
  • Fulltime
Read More
Arrow Right