Product Marketing Manager, Buick GMC Crossovers

The Role As a Buick GMC Crossover Product Marketing Manager, you will serve as the voice of the customer and business lead for assigned Crossover programs. This role works across the full vehicle enterprise—including Brand, Product Development, Design, Engineering, Finance, Pricing, Research, Manufacturing, Sales and Launch –to deliver customer-focused, competitive, and profitable vehicle plans from early strategy through launch and in-market execution. This role is responsible for translating customer insights, competitive dynamics, brand strategy, regulatory requirements, cost/complexity inputs, and business objectives into clear product recommendations. The Product Marketing Manager will lead target customer definition, vehicle positioning, pricing, content strategy and forecasting for assigned programs.