Product Marketing Manager, Brawl Stars Job at Supercell (Helsinki)

Job Description

In the Brawl Stars marketing team, your four Ps are Passion, Players, Pop, and Peculiarity! To succeed in this role, the team keeps talking about Creativity, Creativity, Creativity. You might be the missing fourth C if you can create catchier copy than this! Brawl Stars is one of the biggest mobile games in the world, with 100M+ monthly active players and a content machine that ships at a pace few studios can match. We're looking for a Product Marketing Manager to own the go-to-market execution for our updates, seasons, and IP collaborations – turning every launch into a moment that players and creators can't stop talking about. This is a senior individual contributor role. You'll sit at the intersection of game development, creative production, and community – then make sure the world notices.

Job Responsibility

Own the go-to-market planning and creative execution for Brawl Stars updates, seasons, chapters, and IP collaborations – from concept through delivery and retrospective.
Drive creative direction for marketing campaigns – working with in-house artists, video producers, and external partners to produce trailers, social content, and launch assets that hit the right tone and quality bar. You don't just manage creative, you elevate it.
Collaborate with the game team to shape how features and content are revealed and positioned – co-designing animations, teasers, and in-game communication that build anticipation and drive engagement.
Partner with community managers and the content creator ecosystem to ensure every launch is amplified organically – designing moments that give creators something worth making content about.
Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with regional teams to amplify these tentpoles with local flavor and cultural relevance.
Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations. Coordinate global marketing efforts and align with product and business goals.
Strategize and operationalize player communication inside and outside the game, including pop-ups, push notifications, platform features, and store optimization (ASO).
Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future campaigns for constant performance improvement.
Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
Build repeatable creative frameworks and production rhythms that allow the team to deliver consistently at high velocity without sacrificing quality.

Requirements

5+ years of experience in product marketing, ideally in the gaming industry and/or entertainment
Strong creative instincts – you can give clear, actionable feedback on a trailer, a social post, or a campaign concept. You understand what makes content land with an audience.
A solid understanding of social platforms and content culture, especially among younger audiences. You know what trends and why.
A deep understanding of the game/product development process and lifecycle management.
Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of how they can work together to deliver growth.
Analytical skills to assess market data and campaign performance – you use data to sharpen creative decisions, not replace them.
Experience giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules.
Excellent project management skills – you can run multiple launches in parallel, keep stakeholders aligned, and still care about the details.
Growth mindset with a passion for marketing, innovation, and risk-taking.
You are a team player and communicate excellently in English.
Strong analytical skills to assess market data and product-specific performance.
Located in or willing to relocate to Helsinki

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Product Marketing Manager, Brawl Stars

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