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We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products. This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment. Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth.
Job Responsibility
Develop and execute product marketing and go-to-market strategies
Create compelling messaging, positioning and content across digital channels
Drive demand generation through campaigns, landing pages, thought leadership and social media
Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials
Identify speaking opportunities, events and partnerships to increase market visibility
Monitor market trends and competitor activity to inform strategy
Measure campaign performance and optimise for lead generation and commercial impact.
Requirements
Significant B2B product marketing experience (5-8 years), ideally within data, analytics, SaaS or developer-focused technology
Strong knowledge of data insights products and emerging technology markets
Excellent content creation, storytelling and communication skills
Experience with CRM and marketing platforms (e.g. Salesforce)
A hands-on, entrepreneurial mindset with experience launching products in fast-moving, ambiguous environments
Strong stakeholder management skills and the ability to influence across technical and commercial teams.