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Product Marketing Manager (B2B Data Tech)

United Kingdom, London 72000.00 - 78000.00 GBP / Year · Job Posted July 05, 2026
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Job Description

We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products. This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment. Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth.

Job Responsibility

  • Develop and execute product marketing and go-to-market strategies
  • Create compelling messaging, positioning and content across digital channels
  • Drive demand generation through campaigns, landing pages, thought leadership and social media
  • Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials
  • Identify speaking opportunities, events and partnerships to increase market visibility
  • Monitor market trends and competitor activity to inform strategy
  • Measure campaign performance and optimise for lead generation and commercial impact.

Requirements

  • Significant B2B product marketing experience (5-8 years), ideally within data, analytics, SaaS or developer-focused technology
  • Strong knowledge of data insights products and emerging technology markets
  • Excellent content creation, storytelling and communication skills
  • Experience with CRM and marketing platforms (e.g. Salesforce)
  • A hands-on, entrepreneurial mindset with experience launching products in fast-moving, ambiguous environments
  • Strong stakeholder management skills and the ability to influence across technical and commercial teams.

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